NGO PARTNERS seeks a versatile Digital Marketing professional to drive growth through two complementary functions. In the Performance Marketing role, you will generate leads and sales by managing paid advertising campaigns on platforms like Meta and Google. Your duties include optimizing for return on investment, conducting A/B tests on creatives and copy, managing budgets, and analyzing performance to reduce cost per lead. You will handle audience targeting and retargeting to maximize campaign efficiency. The Content Marketing aspect requires creating compelling, SEO-optimized content to attract and convert audiences. This involves writing blogs, website copy, and ad copy; developing content strategies; scripting for video reels; crafting email marketing material; and brand storytelling. You will research audience pain points and coordinate with graphic and video production teams to ensure cohesive content delivery across channels.
Interactive Avenues · Mumbai, Maharashtra, India