Digital Marketing Executive (PPC)

Job Opening: Digital Marketing Executive

• *Location:** Noida, Sector 63
• *Experience:** 1–2 Years
• *Employment Type:** Full\-Time

About the Role

Diligence Certifications is seeking a dynamic and results\-driven **Digital Marketing Executive** to spearhead our performance marketing, SEO, website management, and social media initiatives. If you have a solid grasp of digital advertising platforms and a strong drive to generate quality leads and boost online visibility, we would love to connect with you!

• *Key Responsibilities**

1\. Performance Marketing

• Plan, execute, and optimize Meta Ads (Facebook \& Instagram) and Google Ads campaigns focused on lead generation.
• Drive high\-quality leads while improving conversion rates and minimizing Cost Per Lead (CPL).
• Handle audience targeting, retargeting strategies, ad creative direction, and campaign budgets.
• Track conversions and monitor performance rigorously using UTM parameters.
• Analyze campaign outcomes and implement data\-driven improvements to hit growth targets.

2\. Search Engine Optimization (SEO)

• Conduct comprehensive keyword research to uncover high\-value search opportunities.
• Execute foundational on\-page and off\-page SEO tactics.
• Optimize website content, service pages, and meta tags to elevate search engine rankings.
• Track organic traffic, keyword rankings, and overall digital visibility.

3\. Website \& Landing Page Management

• Oversee and update company websites and dedicated landing pages.
• Design, update, and manage lead\-capture forms for active campaigns.
• Ensure seamless lead tracking and troubleshoot issues proactively.
• Perform basic website maintenance and coordinate with developers for advanced technical improvements.

4\. Social Media Marketing

• Maintain and grow the company's presence across Facebook, Instagram, and LinkedIn.
• Craft compelling posts, engaging captions, and basic promotional graphics.
• Plan and execute a consistent social media content calendar.
• Boost audience engagement and support brand awareness campaigns.

Required Skills \& Qualifications

• Practical knowledge of **Meta Ads** and **Google Ads**.
• Strong understanding of lead generation, audience segmentation, and campaign optimization.
• Solid foundation in **SEO** and social media management principles.
• Familiarity with website management and landing page optimization.
• Working knowledge of **Google Analytics**, **UTM tracking**, and **Canva**.
• Strong analytical thinking, clear communication, and a proactive attitude.

How to Apply

Ready to take the next step in your career? Send your updated resume to **hr@diligencecertification.com**.

• *Work Location:** Noida, Sector 63

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Application Question(s)

• What is your current location?
• How many years of experience do you have ?
• What is your current or last in hand salary?

Work Location: In person