Digital Marketing Executive

• *Company:** Saravana Engineering \& Infratech Pvt. Ltd.
• *Location:** Chennai, Tamil Nadu
• *Department:** Marketing
• *Experience:** 3–5 Years
• *Employment Type:** Full\-Time
• *Work Mode:** Work from Office
• *Salary:** ₹30,000 – ₹50,000 per month

• *About the Company**

Saravana Engineering \& Infratech Pvt. Ltd. operates across Solar EPC, Battery Manufacturing, Energy Storage Systems (ESS), Electric Vehicles (EV), Industrial IoT, and Smart Infrastructure.

We are looking for a creative, skilled, and results\-driven Digital Marketing Executive to independently manage the company's complete digital marketing activities, strengthen brand visibility, execute digital campaigns, and generate quality business leads across our business segments.

• *Job Responsibilities**

• *1\. Social Media Management**

• Manage the company's social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
• Create and publish engaging posts, banners, promotional creatives, videos, and company updates.
• Develop and maintain a monthly social media content calendar.
• Monitor followers, reach, engagement, and overall social media performance.
• Maintain consistent brand communication across all platforms.

• *2\. LinkedIn Marketing \& B2B Lead Generation**

• Manage the company's LinkedIn page and strengthen its professional brand presence.
• Create content highlighting company projects, products, services, achievements, and industry developments.
• Identify potential corporate clients, industries, and business opportunities.
• Generate relevant B2B leads through LinkedIn marketing and targeted outreach.
• Support business development and sales teams with digital lead generation activities.

• *3\. SEO \& Website Management**

• Perform keyword research, competitor analysis, and on\-page SEO activities.
• Implement SEO strategies to improve website ranking and organic traffic.
• Update and optimize website content, landing pages, and service pages.
• Monitor keyword rankings, website traffic, and organic performance.
• Identify opportunities to improve website enquiries and conversions.
• Manage basic website updates and coordinate technical changes when required.

• *4\. Content Creation \& Branding**

• Create marketing creatives using Canva, Photoshop, or similar design tools.
• Write engaging captions, promotional content, product descriptions, blogs, and website content.
• Prepare company brochures, presentations, infographics, and other digital marketing materials.
• Coordinate with internal teams to collect project updates, product information, and marketing content.
• Ensure consistent branding and professional communication across digital platforms.

• *5\. Google Ads, Meta Ads \& Performance Marketing**

• Independently plan, execute, and manage Google Ads and Meta Ads campaigns.
• Develop targeted advertising campaigns to generate relevant enquiries and business leads.
• Monitor campaign budgets, impressions, clicks, conversions, and cost per lead (CPL).
• Optimize campaigns to improve lead quality, conversion rates, and return on advertising spend (ROAS).
• Create and optimize landing pages in coordination with relevant teams.
• Analyze campaign performance and implement improvements based on results.

• *6\. Analytics \& Performance Reporting**

• Track website traffic, social media engagement, SEO performance, and advertising results.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, and social media analytics tools.
• Monitor lead generation performance and coordinate with the sales team to track lead quality.
• Prepare weekly and monthly digital marketing performance reports.
• Analyze marketing data and recommend strategies to improve overall performance.

• *Required Skills \& Qualifications**

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of hands\-on experience in Digital Marketing.
• Practical experience in social media management and LinkedIn marketing.
• Good knowledge of SEO, keyword research, and website optimization.
• Hands\-on experience managing Google Ads and Meta Ads campaigns.
• Experience in B2B lead generation and digital performance marketing.
• Proficiency in Canva and familiarity with Photoshop or similar creative tools.
• Knowledge of Google Analytics 4 and Google Search Console.
• Strong content writing, communication, analytical, and reporting skills.
• Ability to independently manage multiple digital marketing activities and campaigns.

• *Important Requirement – Independent End\-to\-End Execution**

The candidate must be capable of independently planning, executing, managing, and optimizing all digital marketing activities in\-house, including:

• Social media management and content publishing.
• LinkedIn marketing and B2B lead generation.
• SEO and website content management.
• Content writing and creative designing.
• Google Ads and Meta Ads campaign management.
• Analytics, conversion tracking, and performance reporting.

• *Preferred Qualifications**

• Experience in B2B, industrial, engineering, manufacturing, or technology sectors.
• Experience in Solar EPC, Renewable Energy, Battery, ESS, or EV industries is an advantage.
• Proven experience generating corporate and industrial business leads.
• Knowledge of WordPress and basic website management.
• Digital Marketing or Google Ads certifications are an added advantage.
• Ability to demonstrate measurable results from previous digital marketing campaigns.

• *Key Performance Indicators (KPIs)**

• Consistent social media content creation and publishing.
• Growth in relevant followers, reach, and engagement.
• Improvement in website traffic and search engine rankings.
• Generation of qualified B2B and corporate leads.
• Effective management and optimization of Google Ads and Meta Ads campaigns.
• Improvement in lead quality and cost per lead.
• Timely submission of weekly and monthly performance reports.

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Benefits

• Flexible schedule
• Life insurance
• Paid time off
• Provident Fund

Ability to commute/relocate

• Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer\-provided relocation package (Preferred)

Application Question(s)

• Have you independently managed SEO, Social Media Marketing, Google Ads, and Meta Ads campaigns?
• Do you have hands\-on experience in creating social media creatives, content writing, LinkedIn marketing, and website management?
• Have you independently generated B2B leads through LinkedIn, Google Ads, Meta Ads, or other digital marketing channels?

Education

• Bachelor's (Required)

Experience

• Digital marketing: 3 years (Required)

Work Location: In person