Windowmaker Software Limited is a highly esteemed software company in the window and door industry. With over 40 years of experience, we have built a reputation for crafting innovative, industry\-leading solutions trusted by customers worldwide. Our expertise and commitment to excellence have established us as a trusted name in the industry.
**Job Overview**
We are looking for a motivated and detail\-oriented **Digital Marketing Executive** to join our marketing team. In this role, you will be responsible for managing and optimising our paid search campaigns, improving organic search visibility, and driving high\-quality traffic to our website. You’ll collaborate closely with the wider marketing team to support business growth through effective digital marketing strategies.
**Key Responsibilities**
· **PPC Management**
- Plan, execute, and optimise **Google Ads** and other paid search campaigns.
- Monitor performance metrics like CTR, CPC, CPA, and conversion rates to maximise ROI.
- Conduct keyword research and use data\-driven insights to refine campaigns.
- Create compelling ad copy and landing pages to improve campaign performance.
- Manage budgets for PPC campaigns and track spend against goals.
· **SEO**
- Implement on\-page and off\-page SEO strategies to improve organic rankings.
- Perform keyword research and optimise website content for relevant keywords.
- Monitor SEO performance through tools like **Google Analytics**, **Google Search Console**, and other SEO platforms.
- Work with content creators to ensure SEO best practices are followed.
- Build and manage link\-building strategies to increase website authority.
· **Performance Analysis**
- Regularly review campaign performance and report insights to the marketing team.
- Use data to identify trends, opportunities, and areas for improvement.
- Conduct A/B testing on ads and landing pages to improve click\-through and conversion rates.
· **Collaboration**
- Work closely with other team members to align PPC and SEO strategies with broader marketing goals.
- Collaborate with content, design, and development teams to optimise landing pages and improve user experience.
**Requirements**
- Ability to manage the marketing team.
- Proven experience in **Google Ads** and managing SEO strategies.
- Strong understanding of digital marketing tools, including **Google Analytics**, **Google Search Console**, and SEO platforms like **SEMrush**, **Ahrefs**, or **Moz**.
- Ability to analyse data and provide actionable insights.
- Strong copywriting skills, particularly for ad copy and meta descriptions.
- Familiarity with HTML, CSS, and CMS platforms (WordPress, etc.)
- Excellent communication skills and ability to work collaboratively within a team.
**Desirable Skills**
- Experience with social media ads (Facebook, Instagram, Linkedin) is a plus.
- Google Ads and Google Analytics certifications are an advantage.
- Ability to manage multiple campaigns and projects at the same time.
- Previous experience in a B2B marketing role
- Bachelor’s degree in Marketing, IT, Communications, or a related field.
- Health Insurance
- 5\-Day Working Week (Monday to Friday)
- 7 Paid Sick Leaves per calendar year
- 7 Paid Casual Leaves per calendar year
- 18 Annual Leaves
- Professional development opportunities
- Flexible working hours
- Performance\-based bonuses
- Employee wellness programs
- Welcoming and friendly office culture
- Frequent festivities and office parties
If you possess a passion for digital marketing, demonstrate the required skills, and are eager to contribute to a dynamic team, we encourage you to apply for the role at Windowmaker Software. Be part of a company committed to innovation and excellence. Apply now on hr@windowmaker.com and embark on a fulfilling career journey with us!
- *Note:** Only shortlisted candidates will be contacted for further evaluation.
Job Type: Full\-time
Application Question(s)
- Current CTC
- Expected CTC
- Total Experience
- Notice Period
Work Location: In person