The Marketing Executive will play a central role in driving high\-quality, genuine leads for the company while simultaneously enhancing and maintaining the brand’s digital presence across online platforms. This position requires strategic planning, hands\-on execution, and continuous monitoring of all marketing activities to support sales, improve lead quality, and contribute to long\-term business growth.
- *1\. Lead Generation \& Performance Marketing**
The core responsibility of this role is to execute and manage digital campaigns focused on delivering genuine, high\-intent real estate leads. The executive will:
- Run, monitor, and optimize paid campaigns across **Meta (Facebook \& Instagram Ads), Google Ads**, and relevant digital platforms.
- Build and execute **targeted advertising campaigns** tailored to different project categories such as luxury housing, mid\-segment homes, new launches, and inventory push requirements.
- Analyze campaign data in detail, track **CPL (Cost Per Lead)**, study user behavior, and continuously improve campaign performance to ensure cost\-efficient, quality\-driven results.
- Ensure all incoming enquiries are **authentic and high\-intent**, refining funnels and filtering mechanisms to reduce junk leads.
- Collaborate closely with the sales team to understand the quality of leads, adjust targeting, optimize budgets, and align digital campaigns with real\-time market and project needs.
- *2\. Reporting \& Analytics**
Data\-driven decision making is crucial in this role. The Marketing Executive will:
- Prepare detailed **weekly and monthly performance reports** capturing lead count, lead quality, CPL, campaign\-level costs, audience demographics, behaviour patterns, and website performance metrics.
- Use insights from analytics to identify strengths, gaps, and improvement opportunities within campaigns.
- Recommend and implement **new strategies** to enhance digital performance, improve conversion potential, and reduce wasted spend.
- *3\. Website Management**
The Marketing Executive will be responsible for maintaining the company’s website as an active, updated, and optimized platform by:
- Regularly updating project information, images, pricing details, offers, blogs, and forms.
- Ensuring all website content remains accurate, engaging, SEO\-friendly, and aligned with ongoing marketing campaigns.
- Monitoring website performance, user activity, form submissions, and ensuring smooth functioning across devices.
To excel in this role, the candidate must possess
- Strong working knowledge of **Meta Ads Manager**, **Google Ads**, and **SEO fundamentals**.
- Good understanding of **real estate marketing funnels**, buyer journeys, and digital lead\-generation techniques.
- Basic graphic design skills (Canva/Photoshop) to create or modify ads and visual content.
- Strong communication and copywriting abilities for creating compelling ad copies, website updates, and campaign messaging.
- A data\-oriented mindset with the ability to interpret analytics, derive insights, and make informed decisions.
- Website management capabilities, preferably with experience in **WordPress**.
Job Types: Full\-time, Permanent
Pay: ₹10,000\.00 \- ₹12,000\.00 per month
Benefits
Ability to commute/relocate
- Thane District, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s)
- Experience In Real Estate Marketing Specifically (Very Important)
Work Location: In person