Job Description

We are seeking a creative, performance\-driven, and result\-oriented Digital Marketing \& Lead Generation Executive with 1–2 years of experience to join our team. The ideal candidate should have hands\-on experience in digital marketing, social media management, SEO, content creation, campaign execution, and lead generation activities. Strong knowledge of AI\-powered marketing tools for content creation, design, analytics, and automation is required. The candidate will work closely with the marketing team to improve brand visibility, generate qualified leads, nurture prospects, support lead conversion activities, and drive online engagement through effective digital strategies.

requirements

1–2 years of experience in Digital Marketing. Experience in organic lead generation through SEO, social media marketing, content marketing, LinkedIn outreach, and community engagement is an added advantage. Hands\-on experience in lead generation funnels, landing page optimization, lead nurturing, and conversion tracking. Proficiency in Canva, Google Analytics, Meta Business Suite, and AI marketing tools. Experience using AI tools for content writing, design, automation, or campaign optimization (mandatory). Good communication, creativity, and analytical skills. Ability to manage deadlines and multitask effectively.

responsibilities

Plan and execute digital marketing campaigns across multiple platforms. Manage social media accounts including Instagram, Facebook, LinkedIn, and YouTube. Create engaging creatives, reels, and promotional content using Canva and AI tools. Perform SEO activities such as keyword research, on\-page optimization, and backlink building. Run and optimize paid campaigns (Google Ads / Meta Ads). Develop and implement lead generation strategies through digital channels including social media, paid advertisements, email marketing, landing pages, and website campaigns. Generate qualified leads and maintain a consistent lead pipeline to support business growth. Track, qualify, and coordinate with the sales/business development team for lead nurturing and conversion activities. Monitor lead acquisition cost, conversion rates, and campaign ROI to optimize performance. Analyze website and social media performance metrics to improve results. Draft creative content for social media, blogs, ads, and campaigns. Stay updated on digital trends, competitor strategies, and new AI marketing tools. Collaborate with internal teams to improve branding and outreach. Prepare periodic reports on lead generation performance, campaign effectiveness, and conversion metrics.

skills