We are looking for a Digital Marketing Manager who can help grow Anuprerna's brand visibility, website traffic, customer engagement, and lead generation through digital channels. The ideal candidate should have hands\-on experience in social media marketing, SEO, email marketing, WhatsApp marketing, content marketing, and performance marketing.
The role requires someone who can plan and execute marketing campaigns, analyze performance, and continuously identify opportunities to attract and convert customers.
- Plan and execute digital marketing campaigns across multiple channels
- Manage and grow social media platforms including Instagram, LinkedIn, Facebook, Pinterest, and others
- Drive organic growth through SEO, content marketing, and website optimization
- Manage email marketing and WhatsApp marketing campaigns
- Handle Meta Ads and Google Ads campaigns
- Track website traffic, campaign performance, and lead generation metrics
- Coordinate content creation including blogs, newsletters, landing pages, and social media content
- Identify opportunities to improve customer acquisition, engagement, and retention
- Work closely with design, content, and business teams to achieve marketing objectives
- Prepare regular marketing reports and performance insights
- **1\-4 years** of experience in digital marketing, growth marketing, or performance marketing
- Strong understanding of SEO, social media marketing, email marketing, and content marketing
- Experience managing Meta Ads and Google Ads campaigns
- Strong written and verbal English communication skills
- Experience with Google Analytics, Search Console, and marketing reporting tools
- Ability to independently manage campaigns and drive results
- Experience working with D2C, B2B, fashion, textile, or e\-commerce brands
- Understanding of lead generation and conversion optimization
- Familiarity with AI tools, marketing automation, and CRM systems
- Strong analytical and problem\-solving skills
Pay: ₹13,000\.00 \- ₹18,000\.00 per month
Benefits
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s)
- Please share details of digital marketing campaigns that you have personally managed and the results achieved.
- What is your experience with SEO, Meta Ads, Google Ads, email marketing, and social media marketing?
- How would you increase brand visibility and generate more customer inquiries for Anuprerna?
- How would you rate your written English Written \& communication skills on a scale of 1 to 10??
- Are you comfortable working from our office located in Debipur, Memari, Purba Bardhaman when required?
- Are you comfortable with the salary range of INR 13,000 – 18,000? If not, please mention your current remuneration.
Work Location: In person