Digital Marketing Manager(B2B, SAAS)

• *Job Title: Digital Marketing Manager (B2B \& SAAS)**

• *Job Description:**

We are looking for a **strategic Digital Marketing Manager** who can take ownership of end\-to\-end digital marketing initiatives. This role requires a strong mix of **strategy, execution, analytics, and optimisation** to drive **lead generation, brand visibility, and revenue growth** in the cybersecurity domain.

• *About Us:**

Qualysec Technologies is a cybersecurity company specialising in web and mobile penetration testing, Source Code Review, IoT, and Cloud Security, helping organisations strengthen their security posture.

Since 2020, we’ve delivered security consulting to global clients across Finance, Government, Healthcare, Insurance, and emerging tech sectors like AI/ML, IoT, and Blockchain. Our expert team leverages modern methodologies to protect critical assets.

We foster a growth mindset, enable fast career progression, encourage open feedback, and support continuous skill development.

Qualysec – Securing systems, building careers.

• *Qualification:** \- **Bachelor’s Degree /Experience in a relevant field**

• *Experience**: **\- 2–5** years

• *Location:** \- **Bhubaneswar**

• *Job Type:** \- **Full\-time**

• *Key Responsibilities:**

• Plan, execute, manage, and optimize digital marketing campaigns across Google

Ads.

• Conduct keyword research and implement effective targeting strategies to improve

campaign performance and lead generation.

• Monitor campaign KPIs, including CTR, CPC, CPL, conversion rate, and ROAS,

and prepare detailed performance reports.

• Analyse campaign performance using Google Analytics 4 (GA4\), Google Ads,

and Google Search Console to identify improvement opportunities.

• Develop and implement data\-driven strategies to improve website traffic, lead

quality, and conversion rates.

• Conduct competitor analysis and market research to identify industry trends,

audience behaviour, and growth opportunities.

• Collaborate with design, content, SEO, and development teams to create highperforming

campaigns and optimize landing pages.

• Manage advertising budgets efficiently and ensure campaigns achieve defined

marketing objectives within budget.

• *Required Skills:**

• Hands\-on experience with Google Ads, campaign setup, budget management, and

optimization.

• Strong understanding of performance marketing metrics, including CTR, CPC,

CPL, CPA, conversion rate, and ROAS.

• Proficiency in Google Analytics 4 (GA4\), Google Tag Manager, and Google

Search Console.

• Experience in B2B marketing, IT services, or SaaS marketing is preferred.
• Knowledge of keyword research, audience targeting, remarketing, and conversion

tracking.

• Strong analytical skills with the ability to interpret campaign data and generate

actionable insights.

• Understanding of SEO fundamentals, digital marketing strategies, and competitor

analysis.

• Ability to manage multiple campaigns, meet deadlines, and work collaboratively

with cross\-functional teams.

• *Benefits:**

· **Competitive Compensation**: Attractive salary with performance\-based bonuses, PF benefits, and on\-time payouts.

· **Ownership \& Campaign Impact:** End\-to\-end ownership of digital campaigns (SEO, SEM, paid ads), with the autonomy to plan, execute, and optimize for performance and ROI.

· **Career Growth \& Learning:** Continuous upskilling in digital marketing tools, analytics, and paid advertising platforms, with clear growth opportunities.

· **Recognition \& Performance Rewards**: Performance\-driven appraisals, recognition for achieving campaign targets, lead generation, and ROI milestones.

· **Work Culture**: Collaborative, fast\-paced environment with flexible work culture, team engagement activities, and a strong focus on work\-life balance.

Benefits

• Food provided
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person