Digital Marketing Manager

• *Department:** Digital Marketing Head, **Vacancies:** 1

We are looking for an experienced Digital marketing strategist to join our team. Working as part of a team, you will be responsible for Google, Microsoft, Facebook and Instagram paid advertising campaigns for our internal company websites. You’ll be competent in in the creation of Google Adword campaigns, from designing, planning and optimising Ad Groups through to Conversion Tracking.

###### **Digital Marketing Skills and Qualifications**

• Bachelor’s Degree in Advertising or Marketing
• 2\-4 Year experience in Digital Marketing
• Experience in managing SEO, PPC, Google Ads, Content Management Systems, Facebook, Twitter, Microsoft Office
• Strong knowledge of Google Tag Manager to set conversion tracking for Google Ads, Microsoft Advertising, Facebook and all other 3rd part marketing platforms
• Strong knowledge of Excel to make the campaign reports
• Up\-to\-date with the latest trends and best practices in online marketing and measurement
• Strong Written and Verbal Communication Skills as well as analytical skills and data\-driven thinking

###### **Roles \& Responsibilities**

• Daily account management of pay per click accounts on Google Ads, Bing and other search platforms including all Social Platforms
• Assist in the maintenance and monitoring of keyword bids
• Manage, maintain and build audiences for re\-marketing and re\-targeting
• Assist in the management of display network placement lists on AdWords and through other contextual advertising platforms
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals.

###### **Summary**

• *Experience**

2\-4 Years

• *Education**

Bachelor’s Degree in Advertising or Marketing

• *CTC**

As per Company Norms.

• *Location**

Mohali, Punjab