Digital Marketing Manager

Digital Marketing Manager

Experience: 7\+ Years

We are looking for an experienced and results\-driven Digital Marketing Manager to lead a team of 25\+ employee. The ideal candidate should possess strong expertise in SEO, Performance Marketing, Content Strategy, Social Media Management, and Paid Advertising across Google and Meta platforms. The candidate should have a proven track record of managing high\-budget campaigns and driving measurable business growth.

Key ResponsibilitiesPerformance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads (Facebook \& Instagram).
• Manage monthly advertising budgets of ₹15\+ Lakhs on Google Ads and ₹10\+ Lakhs on Meta Ads.
• Monitor campaign performance, ROAS, CPA, CTR, conversion rates, and other key metrics.
• Implement data\-driven strategies to maximize lead generation and revenue growth.

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Manage on\-page, off\-page, and local SEO initiatives.
• Collaborate with content and development teams to ensure SEO best practices.

Content Marketing

• Develop content strategies aligned with business objectives.
• Oversee content creation for websites, blogs, landing pages, email campaigns, and social media platforms.
• Ensure all content is optimized for search engines and user engagement.

Social Media Management

• Create and execute social media strategies across major platforms.
• Manage content calendars, community engagement, and brand reputation.
• Analyze social media performance and implement improvements to increase reach and engagement.

Analytics \& Reporting

• Utilize Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and other tools to track performance.
• Prepare detailed reports and present actionable insights to leadership.
• Identify opportunities for growth and optimization across all digital channels.

Team Management

• Lead and mentor digital marketing executives, content writers, designers, and external agencies.
• Coordinate cross\-functional marketing initiatives to achieve organizational goals.

Required Skills \& Qualifications

• 7\+ years of experience in Digital Marketing.
• Proven expertise in Google Ads, Meta Ads, SEO, Content Marketing, and Social Media Management.
• Experience managing ad budgets of ₹15\+ Lakhs on Google and ₹10\+ Lakhs on Meta.
• Strong understanding of conversion tracking, attribution models, and marketing analytics.
• Hands\-on experience with Google Analytics 4 (GA4\), Google Tag Manager, Search Console, SEMrush, Ahrefs, or similar tools.
• Excellent content planning and communication skills.
• Strong analytical and problem\-solving abilities.
• Experience in lead generation and performance\-driven marketing campaigns.

Job Type: Full\-time

Pay: From ₹100,000\.00 per month

Benefits

• Health insurance
• Internet reimbursement
• Leave encashment
• Provident Fund

Work Location: In person