Digital Marketing Manager

1\. Strategic Leadership

Define and execute the overall digital marketing strategy aligned with business goals

Identify growth opportunities across channels (paid, organic, partnerships)

Lead long\-term planning, budgeting, and forecasting

2\. Performance \& Revenue Ownership

Own key metrics like ROI, CAC, LTV, and revenue growth

Oversee campaigns across platforms like Google Ads, Meta Ads Manager, and LinkedIn Ads

Scale high\-performing campaigns and cut underperforming ones

Build performance dashboards using Google Analytics and other BI tools

3\. Team Leadership \& Management

Lead and mentor digital marketing teams (ads, SEO, content, social)

Set KPIs and ensure accountability across team members

Hire, train, and develop talent

4\. Brand \& Campaign Management

Ensure consistent brand messaging across all digital channels

Approve campaign strategies, creatives, and messaging

Coordinate with design, product, and sales teams

5\. Innovation \& Experimentation

Drive A/B testing across ads, landing pages, and funnels

Explore new platforms, tools, and automation technologies

Stay updated with trends (AI in marketing, privacy changes, etc.)

6\. Funnel \& Customer Journey Optimization

Oversee full marketing funnel (awareness → conversion → retention)

Improve conversion rates and user experience

Implement retargeting and lifecycle marketing strategies

7\. Stakeholder Collaboration

Work closely with sales, product, and leadership teams

Present performance reports and strategic insights to senior management

Align marketing goals with overall business objectives

8\. Budget \& Vendor Management

Manage large\-scale marketing budgets efficiently

Allocate spend across channels for maximum ROI

Handle agencies, vendors, and external partners

Pay: ₹50,000\.00 \- ₹100,000\.00 per month

Work Location: In person