Digital Marketing Manager

• *Join US**
• ----------

### **To Create World's Best Media \& Management Institute**

The posts are classified as Group\-I, Group\-II, Group\-III, Group\-IV and Group\-V in

accordance with the Pay\-Scales in the following manner

• **Group\-I:** All employees having a Basic Pay or a Scale of Basic Pay where the minimum of the Scale is Rs.50890/\-.
• **Group\-II:** All employees having a Basic Pay or a Scale of Basic Pay starting from Rs.21600/\- and above but below Rs.50890/\-.
• **Group\-III:** All employees having a Basic Pay or a Scale of Basic Pay starting from Rs.13400/\- and above but below Rs.21600/\-.
• **Group\-IV:** All employees having a Basic Pay or a Scale of Basic Pay starting from Rs.7200/\- above but below Rs.13400/\-.
• **Group\-V:** All employees having a Basic Pay or a Scale of Basic Pay of Rs.7200/\-.or below.

Subject to conditions that the limit of Pay for different Groups shall be amended as

may be specified by the competent Authority of this Institution from time to time.

In the Academic field,

• **Assistant Professors** shall be placed in the Pay Band of Rs. 15600\-39100
• **Associate Professor** shall be in the Pay Band of Rs.37400\-67000
• **Directly recruited Professor** in the Pay Band of Rs. 37400\-67000, with the applicable AGP of Rs. 10000\-12000

• **If anyone is interested, please send us your updated CV in our email id:*** ***hr@ilead.net.in*** ***/*** ***careerilead@gamil.com***

• *Digital Marketing Manager**
• ----------------------------

### **To Create World's Best Media \& Management Institute**

• *Key Jobs and Responsibilities of a Digital Marketing Manager Include:**

• + **End\-to\-End Campaign Management:**

+ **Google Ads:** Manage and optimize Search, Display, YouTube, and Shopping campaigns

+ **Facebook Ads Manager:** Oversee campaigns across Facebook, Instagram, and Messenger

+ **LinkedIn Campaign Manager:** Run B2B\-focused ads for lead generation and brand awareness

+ **Microsoft Ads (Bing Ads):** Manage additional search and display efforts for untapped audience reach

+ **Programmatic Platforms:** Use tools like The Trade Desk or DV360 (Display \& Video 360\) for programmatic ad buying and RTB (Real\-Time Bidding)

+ **Affiliate Marketing:** Manage affiliate programs using platforms like CJ Affiliate, Impact, or Rakuten Marketing

+ **Budgeting \& Optimization:** Manage and allocate advertising budgets across channels and platforms, using tools like Kenshoo or Marin Software for multi\-channel campaign managementMonitor key performance indicators (KPIs) including CPC, CPA, ROAS, LTV, and attribution models

Optimize bidding strategies using automated rules in Google Ads, Facebook Ads, and other platforms

+ **Performance Tracking \& Analytics:**

Analyze campaign performance using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and Facebook Pixel for tracking conversions and user behaviors

Create and maintain dashboards using Data Studio, Power BI, or Tableau for real\-time performance insights

Implement event tracking and UTM parameters to track ad performance across various channels

+ Conversion Rate Optimization (CRO)

Use A/B testing tools like Google Optimize, Optimizely, or VWO (Visual Website Optimizer) to test landing pages, ad creatives, and call\-to\-action (CTA) buttons

Conduct multivariate testing on ad creatives using platforms like AdEspresso or Unbounce for landing page optimization

+ **Audience Segmentation \& Targeting:**

Create and optimize custom audiences, lookalike audiences, and retargeting audiences using Facebook Audience Insights and Google Audience Manager

Use Customer Data Platforms (CDPs) like Segment or Blueshift to build enriched user profiles and advanced audience segments

Leverage demographic, interest\-based, and behavioral targeting on programmatic platforms for more efficient campaign targeting

+ **Search Engine Marketing (SEM) \& Search Engine Optimization (SEO):**

Coordinate with SEO specialists to align paid search strategies with organic search campaigns

Utilize tools like SEMrush, Ahrefs, or Moz for keyword research and competition analysis

Optimize SEM campaigns using negative keywords, long\-tail keywords, and dynamic ad strategies

+ **Attribution Modeling:**

Apply multi\-touch attribution models using platforms like Google Attribution, Kochava, or AppsFlyer to understand the complete customer journey

Optimize based on last\-click, first\-click, and time\-decay models to refine media mix and budget allocation

+ **Cross\-Functional Collaboration:**

Work closely with design and creative teams to create ad assets. Use platforms like Canva, Figma, or Adobe Creative Cloud (Photoshop, Illustrator)

Collaborate with the content team to ensure alignment with the overall content marketing strategy

Partner with product and CRM teams for lifecycle marketing and email campaign synchronization using tools like HubSpot, Marketo, or Salesforce Marketing Cloud

+ **Stay Up\-to\-Date with Industry Trends:**

Keep informed on the latest trends, technologies, and innovations in digital marketing

Participate in industry webinars, conferences, and courses to continuously upskill

Adopt and test new tools and strategies, such as AI\-driven marketing platforms like Albert.ai or Zeta

• *Preferred Skills:**

• **Certifications:**

Google Ads Certification, Facebook Blueprint Certification, and other relevant digital marketing certifications.

• **Experience with Advanced Tools:**

Familiarity with Customer Data Platforms (CDPs) and advanced automation tools.

• Experience with email marketing automation and CRM platforms like **Meritto** **HubSpot** and **Marketo**.

• **If anyone is interested, please send me your CV in our email id:*** ***hr@ilead.net.in***