Digital Marketing Manager

Job Summary

Easebooktrip is looking for a Digital Marketing Executive who can drive online growth, increase brand visibility, generate quality leads, and improve website traffic through various digital marketing channels. The candidate should have hands\-on experience in SEO, Google Ads, social media marketing, content marketing, and analytics.

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Plan and execute on\-page, off\-page, and technical SEO strategies.
• Conduct keyword research for flights, hotels, visas, holiday packages, and travel\-related services.
• Optimize website pages, blogs, landing pages, and service pages.
• Improve organic rankings and website traffic.
• Monitor website performance using SEO tools.

Content Marketing

• Create content strategies for travel blogs and destination guides.
• Coordinate with content writers to publish SEO\-friendly articles.
• Optimize existing content to improve rankings and user engagement.
• Develop content calendars based on seasonal travel trends.

Google Ads \& PPC Campaigns

• Create and manage Google Search, Display, and Performance Max campaigns.
• Monitor budgets, CPC, CTR, and conversion rates.
• Generate leads for flights, tours, visas, and holiday packages.
• Optimize campaigns to improve ROI.

Social Media Marketing

• Manage company profiles on Facebook, Instagram, LinkedIn, and other platforms.
• Create engaging social media campaigns.
• Increase followers, engagement, and brand awareness.
• Coordinate with designers for creatives and promotional campaigns.

Lead Generation

• Generate quality leads through organic and paid channels.
• Create landing pages and conversion funnels.
• Optimize lead capture forms and call\-to\-action elements.
• Track lead quality and conversion performance.

Email Marketing

• Plan and execute email marketing campaigns.
• Create promotional offers and travel newsletters.
• Improve open rates and click\-through rates.

Analytics \& Reporting

• Monitor website performance using Google Analytics and Search Console.
• Track campaign performance and conversions.
• Prepare weekly and monthly performance reports.
• Provide recommendations for improvement.

Competitor Analysis

• Analyze competitors' SEO and marketing strategies.
• Identify market opportunities and emerging travel trends.
• Suggest new marketing initiatives to improve brand visibility.

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Benefits

• Flexible schedule
• Paid time off

Work Location: In person