Digital Marketing Manager (PPC & Paid Campaigns)

Key Responsibilities

• Handle end\-to\-end paid advertising activities for business campaigns.
• Set up and manage Google Search Ads, Display Ads, YouTube Ads, and Meta advertising campaigns.
• Identify relevant keywords, customer segments, and potential audiences.
• Develop campaign strategies based on business goals and target markets.
• Manage advertising accounts, budgets, bidding, and campaign performance.
• Analyze leads, traffic quality, and conversion data to improve campaign results.
• Identify underperforming campaigns and implement corrective strategies.
• Work on landing page optimization and conversion\-focused marketing.
• Manage remarketing and retargeting activities.
• Conduct competitor research and identify new advertising opportunities.
• Coordinate with the content and creative teams for ad creatives and promotional campaigns.
• Maintain campaign performance reports and provide improvement recommendations.

Candidate Requirements

• 1–3 years of hands\-on experience in PPC and paid advertising.
• Practical expertise in Google Ads and Meta Business Suite.
• Experience in managing advertising budgets and lead\-generation campaigns.
• Understanding of conversion funnels, bidding models, and audience targeting.
• Knowledge of Google Analytics, conversion tracking, and Meta Pixel.
• Ability to independently manage multiple campaigns.
• Strong analytical thinking with a result\-oriented approach.

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Work Location: In person