**Strategy \& Planning:** Develop and execute comprehensive digital marketing strategies to align with overall business and growth goals.
**Campaign Management:** Plan and manage digital campaigns across SEO/SEM, email, social media, and paid advertising (e.g., Google Ads, LinkedIn/Meta Ads).
**Analytics \& Reporting:** Monitor ROI and KPIs, utilizing tools like Google Analytics to measure performance and optimize future marketing spend.
**Content Oversight:** Oversee the content calendar and collaborate with designers, copywriters, and developers to ensure brand consistency across all digital touchpoints.
**Trend Monitoring:** Identify industry trends, consumer behaviors, and emerging technologies to keep our brand at the forefront of the digital landscape.
*Requirements \& Qualifications**
**Experience:** Proven track record of 3\- 6years as a Digital Marketing Manager or similar leadership role.
**Technical Skills:** In\-depth knowledge of SEO/SEM, marketing databases, email software, and CRM platforms.
**Analytical Mindset:** High proficiency in evaluating digital analytics, conversion metrics, and translating data into actionable strategies.
**Project Management:** Excellent communication skills and the ability to manage multiple projects simultaneously with cross\-functional teams.
Kolkata based candidates and immediate joiners preferred