Digital Marketing Manager

Key Responsibilities

 Plan and execute end\-to\-end digital campaigns across Google Ads,

LinkedIn, Instagram and Youtube, and industry\-specific platforms to drive B2B

lead generation

 Manage SEO and content strategy to improve organic search visibility and

authority in the cybersecurity/SaaS domain

 Run ABM (Account\-Based Marketing) and intent\-based campaigns

targeting CISOs, CTOs, and IT decision\-makers

 Drive website traffic, conversions, and MQLs/SQLs using CRO tactics,

landing pages, and lead magnets

 Leverage marketing automation tools (HubSpot, Zoho, or Marketo) for

email nurturing, scoring, and segmentation

 Collaborate with the Sales, Product, and Content teams to align campaigns

with go\-to\-market (GTM) strategy