- *Industry:** MEP / EPC Contracting
- *Department:** Corporate Communications \& Branding
- *Employment Type:** Full\-Time
The **Digital Marketing Manager** will be responsible for building our company’s
professional image online. The main goal is to showcase our technical expertise and project
completions to attract Tier\-1 Developers, Consultants, and Architects. You will focus on
- *Organic Growth** (without paid ads) to establish us as a leader in the MEP/EPC sector.
- *II. KEY RESPONSIBILITIES**
- *1\. LinkedIn \& B2B Networking**
- *Corporate Presence:** Manage the company’s LinkedIn profile to connect with
industry decision\-makers (Project Directors, Purchase Heads, and Consultants).
- *Thought Leadership:** Write and post articles about our technical capabilities, safety
standards, and engineering innovations.
- *Engagement:** Actively interact with the posts of our clients and partners to keep our
brand "visible" in the professional circle.
- *2\. Project Showcasing \& Storytelling**
- *Site Coordination:** Coordinate with site engineers to get high\-quality photos and
videos of ongoing and completed MEP projects.
- *Case Studies:** Create "Project Spotlights" that explain the challenges we solved and
the scale of the work we delivered.
- *Visual Content:** Use **Canva** or basic editing tools to create professional project
brochures, banners, and site\-walkthrough videos.
- *3\. Internal \& External Branding**
- *Company Newsletter:** Design and send monthly updates to our existing clients and
database via Email and WhatsApp.
- *Website Management:** Keep the "Projects" and "Certifications" sections of the
company website updated with the latest data. **Employer Branding:** Post about company culture, team achievements, and awards to
attract good talent and build trust.
- *III. REQUIRED SKILLS \& TOOLS**
- *B2B Strategy:** Understanding how to market to businesses (Contracting/Construction)
rather than individual customers.
- *Content Writing:** Exceptional **English** skills to write technical captions and
professional corporate emails.
- *Design Skills:** Proficiency in **Canva** (Mandatory) or Adobe Suite for creating
professional site photos and layouts.
- *Video Editing:** Basic skills to create professional\-looking reels or videos of project
sites.
- *IV. EXPERIENCE REQUIREMENTS**
- *Total Experience:** **4 to 7 years** in Digital Marketing.
- *Industry Preference:** Experience in **Real Estate, Construction, Engineering, or**
- *MEP** companies is a big plus.
- *Organic Specialist:** Proven track record of growing a brand’s professional following
without using paid advertisements.
- *V. EDUCATION REQUIREMENTS**
- *Academic:** Bachelor’s Degree in Marketing, Business, or
Journalism/Communications.
- *Technical Understanding:** Ability to understand basic MEP terms (HVAC,
Electrical, Plumbing, Firefighting) to write accurate content.
- *VI. PERSONAL ATTRIBUTES**
- *Observation Skills:** Ability to find "post\-worthy" content at a construction site.
- *Consistency:** Maintaining a strict posting schedule to keep the brand active.
- *Professionalism:** Ensuring every post adds value and maintains the company’s high\-
end reputation.
Pay: ₹50,000\.00 \- ₹100,000\.00 per month
Work Location: In person