Digital Marketing Manager

• *About Techolas Technologies**

Techolas Technologies is recognized as one of the best software training institutes in Kerala, offering industry\-focused IT courses that transform students into job\-ready professionals. With a strong commitment to practical learning, live projects, and corporate\-style training, Techolas bridges the gap between academic education and real\-world IT industry requirements. Our programs in Data Science, Data Analytics, Python Full Stack, MERN Stack, Software Testing, and Business Analytics are designed to meet global industry standards and prepare learners for competitive IT careers.

• *Role Overview:**

We are looking for a creative and performance\-oriented Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have hands\-on experience in performance marketing, SEO, social media management, and lead generation, along with the ability to coordinate with content and creative teams to drive measurable business growth.

• *Key Responsibilities:**

1\. Digital Marketing Strategy

• Plan and execute digital marketing campaigns aligned with business goals.
• Generate quality leads for training programs and admissions.
• Support brand visibility and online engagement initiatives.

2\. Performance Marketing

• Manage and optimize Meta Ads and Google Ads campaigns.
• Track campaign performance metrics such as CPL, CPA, CTR, and ROAS.
• Conduct A/B testing to improve campaign effectiveness.

3\. SEO \& Website Optimization

• Implement SEO strategies to improve organic rankings and website traffic.
• Conduct keyword research and optimize website content.
• Monitor website performance and search visibility.

4\. Content \& Social Media Management

• Coordinate content creation for social media, blogs, and campaigns.
• Manage social media platforms and ensure consistent brand communication.
• Plan engaging campaigns to increase reach and audience interaction.

5\. Creative Coordination

• Work closely with designers and video editors for marketing creatives.
• Ensure ad creatives and promotional materials align with campaign goals.

6\. Lead Funnel \& Conversion Optimization

• Support landing page optimization and lead nurturing activities.
• Improve conversion rates through data\-driven marketing strategies.

7\. Analytics \& Reporting

• Monitor and analyze campaign performance using tools like Google Analytics and Search Console.
• Prepare regular reports with actionable insights and recommendations.

8\. Team Coordination

• Collaborate with content writers, designers, and sales teams.
• Ensure timely execution of marketing activities and campaigns.

Qualifications \& Skills

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing or performance marketing roles.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
• Familiarity with Google Analytics, Search Console, and SEO tools. Excellent
• communication, analytical, and organizational skills.
• Ability to manage multiple campaigns and meet performance targets

Work Location: In person