Digital Marketing Manager

Digital Marketing Manager – SEO \& Performance Marketing

• *Company:** Universal PSR Compliance LLP
• *Job Location:** D\-49, Sector 6, Noida, Uttar Pradesh
• *Experience Required:** 4–6 Years
• *Employment Type:** Full\-time
• *Department:** Digital Marketing
• *Pay:** Up to ₹6,00,000 per year

Job Summary

Universal PSR Compliance LLP is looking for an experienced, result\-oriented, and data\-driven Digital Marketing Manager with strong expertise in SEO, Google Ads, and Paid Digital Marketing.

The selected candidate will be responsible for managing the company's overall digital marketing activities, improving organic search visibility, planning and executing paid advertising campaigns, generating qualified B2B leads, optimizing marketing budgets, and improving overall digital marketing ROI.

The candidate should have hands\-on experience in managing SEO strategies, Google Ads, Meta Ads, conversion tracking, website optimization, and lead\-generation campaigns.

Candidates with prior experience in company registration, regulatory compliance, licensing, certification, B2B consulting, or other professional service businesses will be strongly preferred.

Key Responsibilities1\. SEO Strategy and Website Optimization

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website visibility.
• Conduct keyword research, competitor analysis, search intent analysis, and keyword mapping.
• Manage technical SEO, on\-page SEO, and off\-page SEO activities.
• Identify and resolve crawling, indexing, internal linking, website architecture, and website performance issues.
• Optimize website content, metadata, headings, URLs, images, and schema markup.
• Improve website Core Web Vitals and overall search performance.
• Plan and execute ethical link\-building and backlink improvement strategies.
• Identify high\-intent commercial keywords to generate qualified organic enquiries.
• Optimize service pages, blogs, FAQs, and location\-based landing pages.

2\. Google Ads and Paid Performance Marketing

• Plan, create, manage, and optimize Google Ads campaigns.
• Manage Google Search, Display, Performance Max, and other relevant campaign formats.
• Develop keyword strategies focused on commercial intent and lead generation.
• Create separate campaigns and ad groups for different services.
• Optimize bidding strategies, campaign budgets, geographical targeting, and audience targeting.
• Conduct search term analysis and implement negative keyword strategies.
• Monitor CPC, CTR, Quality Score, conversion rates, CPL, CPA, and ROI.
• Plan and execute Meta Ads campaigns (Facebook and Instagram) for lead generation.
• Develop remarketing and retargeting strategies.
• Conduct A/B testing of ad copies, creatives, headlines, and landing pages.
• Identify opportunities to reduce advertising wastage and improve lead quality.
• Manage and optimize paid advertising budgets across platforms.

3\. Lead Generation and Conversion Optimization

• Develop integrated digital marketing strategies to generate qualified B2B business enquiries.
• Focus on lead quality and actual business conversions rather than only traffic and clicks.
• Optimize landing pages, enquiry forms, and conversion funnels.
• Coordinate with website developers to improve landing page performance.
• Analyze lead quality and lead\-to\-client conversion rates.
• Work with the sales team to understand lead quality and customer acquisition performance.
• Identify opportunities to reduce cost per qualified lead.
• Develop strategies to improve website enquiries and overall marketing conversions.

4\. Digital Marketing Strategy for PSR Compliance Services

Manage SEO and paid advertising campaigns for the following services

• *Company \& Business Registration**

• Private Limited Company Registration.
• LLP Registration.
• One Person Company (OPC) Registration.
• Partnership Firm Registration.
• Section 8 Company Registration.
• Startup India Registration.

• *NGO \& Corporate Compliance**

• NGO Registration.
• 12A and 80G Registration.
• FCRA Registration.
• Annual ROC Compliance.
• Company Annual Filings.
• Director KYC and MCA\-related compliances.

• *BIS \& Product Certification**

• BIS Certification – ISI Mark, CRS, and FMCS.
• Hallmark Registration.
• Product Certification and Compliance.

• *Environmental \& EPR Compliance**

• Plastic Waste EPR Registration.
• E\-Waste EPR Registration.
• Battery Waste EPR Registration.
• Pollution NOC, CTE and CTO.

• *Food \& Regulatory Licensing**

• FSSAI Registration and Licensing.
• GACC Registration.
• LMPC Registration.
• Legal Metrology Compliance.

• *Pharmaceutical \& Medical Device Licensing**

• Retail and Wholesale Drug License.
• Medical Device Licensing – MD\-42 and CDSCO\-related services.
• Cosmetic Manufacturing License.
• Other pharmaceutical regulatory approvals.

5\. Analytics, Tracking and Reporting

• Set up and manage Google Analytics 4 (GA4\), Google Tag Manager (GTM), and Google Search Console.
• Configure and troubleshoot Google Ads and Meta Ads conversion tracking.
• Track website forms, phone calls, WhatsApp enquiries, and other lead sources.
• Understand enhanced conversions and offline conversion tracking.
• Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and conversions.
• Track CPL, cost per qualified lead, CPA, and overall marketing ROI.
• Analyze campaign performance through Google Ads, GA4, and CRM data.
• Prepare weekly and monthly digital marketing performance reports.
• Develop data\-driven strategies to improve overall marketing performance.

6\. Content and Website Management

• Develop content strategies aligned with business objectives and search intent.
• Coordinate with content writers for SEO\-friendly blogs, service pages, and landing pages.
• Identify content gaps and opportunities through competitor analysis.
• Work with website developers to implement technical SEO and conversion improvements.
• Manage website updates, landing pages, and digital marketing requirements.
• Ensure consistency in website content, advertising messages, and brand communication.

7\. Team Management and Digital Marketing Coordination

• Manage and coordinate SEO, paid advertising, content, and website\-related activities.
• Plan monthly digital marketing strategies and execution schedules.
• Coordinate with the sales team to align lead generation with business requirements.
• Monitor team performance and ensure timely execution of marketing activities.
• Stay updated with Google algorithm changes, advertising policies, digital marketing trends, and industry developments.

Required Qualifications

• MBA in Marketing or Digital Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, IT, or a related field will also be considered.
• Minimum 4–6 years of relevant experience in Digital Marketing.
• Strong hands\-on expertise in SEO and Google Ads.
• Practical experience managing paid advertising campaigns on Google Ads and Meta Ads.
• Proven experience in B2B lead generation and performance marketing.
• Experience with Google Search Console, GA4, Google Tag Manager, Google Ads Editor, Ahrefs, SEMrush, or equivalent tools.
• Strong understanding of technical SEO, keyword research, website optimization, and content strategy.
• Knowledge of conversion tracking, remarketing, attribution models, and bidding strategies.
• Experience in landing page optimization and conversion rate improvement.
• Strong analytical, communication, leadership, and problem\-solving skills.

Preferred Industry Experience

Candidates with prior experience in SEO and paid advertising for the following industries and services will be strongly preferred:

• Company Registration – Private Limited, LLP, OPC and Section 8 Company.
• NGO Registration – 12A, 80G and FCRA.
• ROC Compliance and MCA\-related filings.
• BIS Certification – ISI Mark, CRS and FMCS.
• EPR Registration – Plastic Waste, E\-Waste and Battery Waste.
• FSSAI Registration and Licensing.
• Retail and Wholesale Drug License.
• Medical Device Licensing – MD\-42 and CDSCO.
• LMPC Registration and Legal Metrology Compliance.
• GACC Registration and other regulatory approvals.
• Pollution NOC, CTE and CTO.
• Cosmetic Manufacturing License and other regulatory compliances.

• *Preference will be given to candidates who have previously worked with regulatory compliance consultancies, company registration firms, licensing agencies, certification businesses, or similar B2B professional service providers.**

Candidates with proven experience managing both organic SEO growth and paid lead\-generation campaigns for these services will have a strong advantage.

Performance Expectations

The selected candidate will be expected to

• Conduct a comprehensive SEO and digital advertising audit of the existing website and campaigns.
• Develop a structured 3–6 month digital marketing growth roadmap.
• Improve organic rankings for relevant, high\-intent commercial keywords.
• Plan and execute profitable Google Ads and Meta Ads campaigns.
• Generate consistent and qualified B2B business enquiries.
• Improve lead quality while maintaining efficient advertising costs.
• Reduce irrelevant traffic, unnecessary clicks, and advertising expenditure.
• Improve landing page conversion rates and overall marketing ROI.
• Establish accurate conversion tracking and transparent reporting systems.
• Demonstrate measurable improvements in organic traffic, paid campaign performance, and qualified enquiries.

• *Candidates must be able to demonstrate previous achievements through SEO reports, Google Ads campaign reports, case studies, performance dashboards, or detailed explanations of strategies implemented, advertising budgets managed, and results achieved.**

How to Apply

• *Email:** hr@psrcompliance.com
• *Contact:** \+91 99580 06647
• *Website:** https://www.psrcompliance.com/

Interested candidates can share their updated CV along with details of previous SEO projects, Google Ads campaigns, advertising budgets managed, lead\-generation achievements, and relevant industry experience.

Benefits

• Commuter Assistance
• Internet Reimbursement
• Leave Encashment
• Paid Sick Time
• Paid Time Off
• Provident Fund

Application Question(s)

• How many years of hands\-on experience do you have in SEO?
• How many years of experience do you have managing Google Ads campaigns?
• Have you independently managed Meta Ads campaigns?
• What is the maximum monthly advertising budget you have independently handled?
• Have you worked with Google Analytics 4, Google Tag Manager, and conversion tracking?
• Have you generated B2B leads for company registration, BIS, EPR, FSSAI, drug licensing, or other regulatory compliance services?
• Can you share previous SEO performance reports and paid advertising campaign results?
• Have you managed or led a digital marketing team?

Experience

• Digital Marketing: 4 years (Required)
• SEO: Strong hands\-on experience (Required)
• Google Ads / Paid Advertising: Strong hands\-on experience (Required)
• Meta Ads: Preferred
• B2B Lead Generation: Preferred
• Regulatory Compliance / Certification / Company Registration: Strongly Preferred

https://www.psrcompliance.com/career

• *Website:** https://www.psrcompliance.com
• *Contact:** 9958006647

Or send CV at hr@psrcompliance.com

Pay: ₹35,000\.00 \- ₹55,000\.00 per month

Benefits

• Cell phone reimbursement
• Commuter assistance
• Internet reimbursement
• Leave encashment
• Paid sick time

Application Question(s)

• How many years of hands\-on experience do you have in SEO?
• How many years of experience do you have managing Google Ads and Meta campaigns?
• Can you share previous SEO performance reports and paid advertising campaign results?

Location

• Noida, Uttar Pradesh (Preferred)

Work Location: In person