Vestor College of Management is seeking a creative, strategic, and performance\-oriented Digital Marketing \& Corporate Relations Manager to elevate our brand, boost student engagement, generate quality leads, and build corporate networks for placement partnerships. This is a dynamic role combining digital content creation, lead counseling, placement promotion, SEO \& organic growth, corporate outreach, and classroom training.
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1\. Digital Marketing \& Brand Management
\* Develop and execute digital marketing strategies to increase college visibility and engagement.
\* Build a strong and consistent brand image across all online and offline touchpoints.
\* Manage the college’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube).
\* Plan and run paid and organic campaigns tailored to student acquisition and brand recall.
\* Track marketing KPIs, analyze campaign performance, and present actionable insights.
2\. Content Creation \& Event Coverage
\* Design creatives (posters, reels, videos, banners) for events, campaigns, and announcements using tools like Canva, Photoshop, Premiere Pro, etc.
\* Shoot and edit promotional videos, faculty interviews, student testimonials, and college highlights.
\* Capture high\-quality photographs during events and live\-stream major happenings across platforms.
3\. SEO \& Organic Growth
\* Optimize website and content for search engines (on\-page/off\-page SEO).
\* Develop keyword strategies to improve organic traffic and rankings on Google and YouTube.
\* Create blog content, press releases, and articles to improve thought leadership and online visibility.
\* Monitor website analytics and make SEO improvements based on user behavior and search trends.
4\. Lead Management \& Counseling
\* Handle incoming leads via digital campaigns, WhatsApp, email, and phone.
\* Counsel prospective students and parents on academic programs, admission process, scholarships, and placements.
\* Ensure follow\-ups and data tracking using CRM or internal systems for higher conversion.
5\. Placement Promotion \& Corporate Tie\-Ups
\* Collaborate with the placement team to promote student placements, internships, and industry interactions.
\* Build relationships with companies for internships, placements, and academic collaboration.
\* Organize and promote corporate talks, recruitment drives, and career workshops.
\* Maintain a growing database of recruiters and HR contacts across sectors.
6\. Lectures \& Training
\* Conduct regular classroom sessions, workshops, and practical training in digital marketing for BBA/BCA/M.BA students.
\* Cover topics like social media marketing, SEO, content creation, and campaign planning.
\* Mentor students through hands\-on projects, assignments, and performance tracking.
\* Stay updated with trends and ensure students are equipped with industry\-relevant skills.
7\. Internal Coordination \& Reporting
\* Coordinate with academic, admission, and event teams for marketing alignment.
\* Prepare weekly/monthly reports on lead generation, conversions, campaign ROI, and digital performance.
\* Support brand audits and marketing effectiveness reviews.
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\* Bachelor’s or Master’s degree in Marketing, Communications, Mass Media, or related field.
\* 5 years of experience in digital marketing and/or corporate relations (education sector preferred).
\* Strong grasp of SEO, Google Analytics, Meta Business Suite, and social media tools.
\* Proficiency in content creation software (Canva, Adobe Suite – Photoshop, Illustrator, Premiere Pro).
\* Ability to shoot and edit videos, photos, and manage live social media coverage.
\* Excellent communication and relationship\-building skills.
\* Experience with CRM tools, WhatsApp marketing, or lead management systems is an advantage.
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Preferred Attributes
\* Knowledge of branding principles and student lifecycle marketing.
\* Ability to multitask in a fast\-paced academic environment.
\* Energetic personality with a “get\-things\-done” mindset.
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Compensation: Competitive, based on skills and experience
Reporting to: Director / Head of Admissions \& Placements
Job Type: Full\-time
Pay: ₹35,000\.00 \- ₹50,000\.00 per month
Work Location: In person
Digital Marketing Manager
Vestor College of Management · BR, IN
Digital Marketing Manager
Vestor College of Management · Patna