Digital Marketing Manager

Job description

**Key Responsibilities**

• Develop, implement, and manage digital marketing strategies to increase online visibility and lead generation.
• Strong command over **SEO (On\-page \& Off\-page)** – keyword planning, backlink strategy, technical audits, etc.
• Plan and execute **performance marketing campaigns** across Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
• Coordinate with graphic designers or create basic visuals independently (if required) using Canva, Photoshop, or similar tools.
• Manage content strategy for blogs, landing pages, and marketing creatives.
• Handle lead management funnels and tracking through tools like CRM, Google Analytics, and Meta Pixel.
• Analyze data from various platforms and optimize campaigns for better ROI.
• Stay up\-to\-date with industry trends, competitor strategies, and digital innovations.