Digital Marketing Manager

• *Digital Marketing Manager –Job Description**

• *Job Summary**

We are seeking a results\-driven Digital Marketing Manager to lead and execute online marketing strategies for our real estate projects. The ideal candidate will be responsible for generating quality leads, enhancing brand visibility, managing digital campaigns, and optimizing marketing performance across various online channels.

• *Key Responsibilities**

• Develop and implement comprehensive digital marketing strategies to drive lead generation and brand awareness.
• Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Manage company website, landing pages, and SEO activities to improve online visibility and search rankings.
• Monitor and optimize campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and Google Search Console.
• Create and manage content marketing initiatives, including blogs, social media posts, email campaigns, and promotional materials.
• Coordinate with sales teams to ensure timely lead allocation and conversion tracking.
• Manage online reputation and customer engagement across digital platforms.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Generate regular reports on campaign performance, lead quality, ROI, and marketing effectiveness.
• Collaborate with designers, content creators, and external agencies to ensure consistent brand communication.

• *Required Skills**

• Strong knowledge of Digital Marketing, SEO, SEM, PPC, Social Media Marketing, and Email Marketing.
• Hands\-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Analytics tools.
• Understanding of lead generation strategies in the real estate sector.
• Proficiency in CRM systems and marketing automation tools.
• Excellent communication, analytical, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.

• *Preferred Qualifications**

• Certification in Google Ads, Google Analytics, Meta Advertising, or Digital Marketing.
• Knowledge of marketing funnels, lead nurturing, and conversion optimization.

• *Key Performance Indicators (KPIs)**

• Lead Generation Volume \& Quality
• Cost Per Lead (CPL)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Website Traffic Growth
• Social Media Engagement
• Campaign ROI

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Work Location: In person