Digital Marketing Manager

About the Role

We are looking for a creative and data\-driven Digital Marketer to plan, execute, and optimise our online marketing activities. You will help grow our brand presence, drive traffic, and generate quality leads across digital channels.

Key Responsibilities

• Plan and run digital marketing campaigns across social media, search, email, and the website
• Manage and grow the company’s social media channels (Instagram, LinkedIn, Facebook, YouTube)
• Create and coordinate engaging content such as posts, blogs, videos, and newsletters
• Optimise website content for search engines (SEO) to improve organic traffic
• Run and monitor paid ad campaigns (Google Ads, Meta Ads) within the set budget
• Plan and send email campaigns and track their performance
• Track, analyse, and report on campaign metrics using Google Analytics and similar tools
• Conduct keyword, competitor, and market research to find new opportunities
• Work with the design, content, and video teams to deliver consistent brand messaging
• Stay up to date with digital trends, tools, and platform updates

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• years of experience in digital marketing
• Working knowledge of SEO, SEM, social media marketing, and email marketing
• Experience with Google Analytics, Google Ads, and Meta Ads Manager
• Strong written and verbal communication skills
• Good analytical skills and the ability to turn data into actionable insights
• Basic knowledge of content creation and design tools (Canva or similar)
• Ability to manage multiple projects and meet deadlines

Good to Have

• Experience with marketing automation or CRM tools
• Basic knowledge of copywriting and video content
• Familiarity with A/B testing and conversion optimisation

Pay: ₹50,000\.00 \- ₹60,000\.00 per month

Benefits

• Paid sick time

Work Location: In person