Digital Marketing Specialist

Amar Realty is looking for a Digital Marketing professional to assist with the planning, execution, and optimization of online and offline marketing efforts. The role requires executing Google and META advertising campaigns, building microsites, creatives, and videos, and running multiple lead generation initiatives. Candidates must have proven experience in optimizing cost per lead (CPL) and cost per click (CPC) to achieve high conversion rates to qualified leads and site visits. Additional duties include planning and monitoring campaign budgets, preparing accurate performance reports, and coordinating with ATL/BTL and presales teams to enhance marketing results. A hands-on, in-depth technical knowledge of Google Display Network (GDN), AdWords, Facebook, and social media campaigns is necessary, with the ability to operate these tools independently. The position also involves strategic planning and management of marketing activities.