Digital Marketing Specialist

• *Job Summary**

We are seeking a creative and results\-driven Digital Marketing Executive to strengthen our online presence, generate quality business leads, and support brand\-building initiatives. The candidate will be responsible for managing digital marketing campaigns, website content, social media platforms, SEO, and lead generation activities for the manufacturing business.

• *Key Responsibilities**

Digital Marketing \& Lead Generation

• Plan and execute digital marketing campaigns across various platforms.
• Generate B2B leads through digital channels.
• Manage Google Ads, LinkedIn campaigns, and email marketing activities.
• Monitor campaign performance and optimize ROI.

Website Management

• Update company website content, product information, and company news.
• Coordinate with website developers for improvements and maintenance.
• Ensure website SEO optimization and performance tracking.

Social Media Management

• Manage company profiles on LinkedIn, Facebook, Instagram, and other relevant platforms.
• Create and publish engaging content related to products, services, achievements, and events.
• Increase brand visibility and audience engagement.

Content Development

• Prepare marketing materials, brochures, presentations, newsletters, and promotional content.
• Coordinate product photography, videos, and digital creatives.
• Develop case studies and customer success stories.

SEO \& Analytics

• Perform keyword research and implement SEO strategies.
• Track website traffic and campaign performance using Google Analytics and other tools.
• Prepare monthly digital marketing reports and performance dashboards.

Branding \& Corporate Communication

• Support employer branding and corporate communication initiatives.
• Promote company participation in exhibitions, trade shows, and industry events.
• Maintain consistency in brand messaging across all digital channels.

• *Required Qualifications**

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related field.
• Digital Marketing Certification preferred.

• *Experience**

• 2–5 years of experience in Digital Marketing.
• Experience in B2B or Manufacturing Industry preferred.

Pay: Up to ₹25,000\.00 per month

Work Location: In person