Digital Marketing Specialist

DBaaS Software Private Limited seeks a Digital Marketing Executive with over two years of experience to join their expanding team. The role involves planning, executing, and optimizing digital marketing campaigns to boost brand visibility, website traffic, lead generation, and customer engagement. Core responsibilities include developing and implementing SEO strategies to improve organic search rankings and site traffic, which entails keyword research, competitor analysis, and website audits. You will optimize website content, meta tags, landing pages, and blog posts for search engines. Managing and growing social media channels on LinkedIn, Instagram, Facebook, and X is crucial, along with creating compelling content for social media, blogs, email campaigns, and websites. The position demands a results-oriented approach to all digital marketing activities.