We are seeking a Digital Marketing Specialist with strong expertise in Meta Ads (Facebook \& Instagram Ads) to create, manage, and optimize advertising campaigns that drive leads, sales, and brand awareness. The ideal candidate should be data\-driven, analytical, and experienced in campaign optimization and audience targeting.
*Key Responsibilities**
Plan, launch, and manage Meta advertising campaigns on Facebook and Instagram.
Create and optimize campaigns for lead generation, conversions, traffic, and engagement.
Conduct audience research and develop effective targeting strategies.
Monitor campaign performance and make data\-driven optimizations.
Manage ad budgets and ensure maximum ROI.
Perform A/B testing on creatives, audiences, and ad copy.
Track key performance metrics including CPL, CPC, CTR, ROAS, and conversions.
Coordinate with designers and content creators to develop high\-performing ad creatives.
Generate weekly and monthly performance reports.
Stay updated with Meta Ads policies, features, and industry trends.
*Requirements**
1\+ year of hands\-on experience managing Meta Ads campaigns.
Strong understanding of Facebook Ads Manager and Meta Business Suite.
Experience with Pixel setup, Conversion API, and event tracking.
Knowledge of audience creation, retargeting, and lookalike audiences.
Ability to analyze campaign data and optimize performance.
Excellent communication and problem\-solving skills