Pabbly is recruiting a Digital Marketing Specialist for Performance Marketing in Bhopal, Madhya Pradesh. The position requires 2 to 5 years of experience and offers a CTC of up to ₹8 LPA. The specialist will drive lead generation, customer acquisition, and business growth through paid marketing campaigns for SaaS products. Responsibilities include planning, executing, and optimizing Facebook and Meta ad campaigns; creating high-converting ad creatives, copies, hooks, and campaign concepts; developing and scaling user-generated content-style campaigns; leveraging AI tools to improve ad creation and performance; monitoring and optimizing key metrics such as click-through rate, cost per click, cost per lead, cost per acquisition, return on ad spend, and conversion rate; and collaborating with cross-functional teams. The ideal candidate should be results-oriented, analytical, and creative to maximize campaign return on investment and support company growth.
OurDesignz · Remote