Digital Marketing Specialist

We are looking for a creative and results\-driven Digital Marketing Executive who can manage social media advertising, content creation, video production, SEO, and AI\- powered marketing activities. The ideal candidate should be comfortable handling the complete digital marketing process\-from creating content to generating leads and optimizing campaigns.

• *Key Responsibilities:**

• Plan, create, and manage Meta (Facebook \& Instagram) advertising campaigns.
• Monitor ad performance and optimize campaigns for maximum ROI.
• Conduct video shoots for marketing campaigns, products, and brand content.
• Edit videos for social media, advertisements, reels, and promotional content.
• Create engaging content including captions, posts, blogs, and marketing materials.
• Design graphics, banners, social media creatives, and marketing assets using Canva and other design tools.
• Implement SEO strategies including keyword research, on\-page SEO, content optimization, and performance tracking.
• Schedule and publish content across social media platforms.
• Analyze audience engagement and determine optimal posting times and content strategies.
• Stay updated with the lastest digital marketing trends, algorithms, and growth strategies.

• *Required Skills:**

• Strong knowledge of Meta Ads Manager.
• Experience with Facebook and Instagram advertising.
• Video shooting and video editing skills.
• content creation and copywriting abilities.
• SEO knowledge (On\-page, Off\-page, and Technical SEO basics).
• Canva Proficiency and graphic design skills.
• Understanding of social media growth strategies and posting optimization.
• Familiarity with AI tools for marketing, content generation, and automation.
• Basic knowledge of Google Analytics and Google Search Console
• Excellent communication and creative thinking skills.

• *Preferred Qualifications:**

• Experience running lead generation campaigns.
• knowledge of Google Ads.
• Experience with Adobe Premiere Pro, CapCut, After Effects, or similar editing software.
• Portfolio showcasing social media campaigns, videos, and creative work.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person