Digital Marketing Specialist

We are looking for a creative and technically skilled **Digital Marketing Specialist** to strengthen our digital presence across all online platforms. The ideal candidate should have hands\-on experience in **content marketing (especially instagram), website management, SEO, performance tracking, and UI/UX optimization**. This role requires someone who can combine marketing creativity with technical expertise to enhance customer engagement, improve website performance, and drive business growth.

Key ResponsibilitiesDigital Marketing

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage content calendars across social media, website, blogs, email marketing, and other digital channels.
• Coordinate campaigns for new product launches, seasonal collections, and promotional events.
• Monitor campaign performance and optimize based on analytics.

Content Marketing

• Create, edit, and oversee high\-quality content for websites, blogs, newsletters, and social media.
• Ensure all content reflects the brand identity and maintains consistency in tone and messaging.
• Collaborate with designers, photographers, and merchandising teams to create engaging visual and written content.
• Implement SEO best practices to improve organic search visibility.

Website Management

• Manage and regularly update the company website.
• Coordinate product uploads, landing pages, banners, blogs, and content updates.
• Ensure website functionality, speed, security, and mobile responsiveness.
• Work closely with developers to resolve technical issues and implement new features.

UI/UX Optimization

• Analyze customer journeys and website behavior to improve user experience.
• Recommend and implement improvements in navigation, page layouts, and conversion funnels.
• Collaborate with designers and developers to enhance website usability and aesthetics.
• Conduct A/B testing and optimize landing pages for better conversion rates.

Technical Digital Marketing

• Manage website analytics using tools such as Google Analytics, Google Search Console, and Tag Manager.
• Monitor SEO performance, keyword rankings, backlinks, and website health.
• Assist with PPC campaigns, Meta Ads, Google Ads, and remarketing initiatives.
• Implement tracking pixels, conversion events, and marketing automation tools.

Analytics \& Reporting

• Generate regular reports on website traffic, campaign performance, user behavior, and conversion metrics.
• Provide actionable insights to improve ROI and digital marketing effectiveness.
• Stay updated with emerging digital marketing trends, tools, and technologies.

• *Required Skills \& Qualifications**

• Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
• 3–6 years of hands\-on experience in instagram, digital marketing and website management.
• Strong understanding of SEO, SEM, content marketing, and digital analytics.
• Experience managing CMS platforms such as WordPress, Shopify, Magento, or similar.
• Working knowledge of HTML, CSS, and website optimization principles.
• Familiarity with Google Analytics, Search Console, Tag Manager, Meta Business Suite, and Google Ads.
• Understanding of UI/UX principles and conversion rate optimization.
• Proficiency with design collaboration tools such as Figma, Adobe XD, or similar platforms is preferred.
• Excellent written and verbal communication skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines.

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Work Location: In person