Digital Marketing Specialist

Job Summary

We are looking for a skilled and result\-oriented **Digital Marketing Specialist** to manage and execute digital marketing activities, with a primary focus on Google Ads, SEO, and lead generation. The candidate will be responsible for improving online visibility, driving targeted website traffic, optimizing paid campaigns, and generating quality leads to support business growth.

Key Responsibilities

• *1\. Google Ads \& Paid Campaign Management**

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, and Performance Max.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, including CPC, CTR, CPL, conversions, and ROAS.
• Optimize advertising budgets to improve campaign performance and lead quality.
• Set up and monitor conversion tracking.

• *2\. Search Engine Optimization (SEO)**

• Develop and implement effective SEO strategies to improve organic search rankings.
• Conduct keyword research and competitor analysis.
• Manage on\-page, off\-page, and technical SEO activities.
• Optimize website content, meta titles, descriptions, URLs, and internal linking.
• Monitor organic traffic, keyword rankings, backlinks, and website performance.
• Identify technical SEO issues and coordinate with the development team for improvements.

• *3\. Analytics \& Performance Reporting**

• Monitor website and campaign performance using Google Analytics 4 and Google Search Console.
• Prepare regular reports on traffic, leads, conversions, and campaign ROI.
• Analyze performance data and implement improvement strategies.
• Identify opportunities to improve website visibility and digital lead generation.

Required Skills \& Expertise

• Hands\-on experience in Google Ads and SEO.
• Good knowledge of Google Analytics 4 and Google Search Console.
• Expertise in keyword research and competitor analysis.
• Understanding of on\-page, off\-page, and technical SEO.
• Knowledge of Google Tag Manager and conversion tracking.
• Strong analytical, communication, and problem\-solving skills.
• Ability to manage advertising budgets and achieve lead generation targets.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Google Ads and SEO certifications will be an added advantage.

Key Performance Goals

• Generate quality leads through effective paid advertising campaigns.
• Improve organic website traffic and search engine rankings.
• Optimize campaign costs and maximize marketing ROI.

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Health insurance
• Internet reimbursement
• Paid time off
• Provident Fund

Work Location: In person