Digital Marketing Team Leader

Job Summary

The Digital Marketing Team Leader will be responsible for planning, executing, monitoring, and optimising digital marketing activities across SEO, SEM/PPC, social media, content marketing, email marketing, website optimisation, analytics, and lead generation.

The candidate must be capable of managing the complete digital marketing function, assigning responsibilities, tracking team performance, ensuring timely execution, and achieving measurable business objectives.

Key Roles and Responsibilities1\. Search Engine Optimisation (SEO)

Develop and implement comprehensive SEO strategies to improve organic traffic, keyword rankings, website visibility, and lead generation.

Demonstrate strong hands\-on expertise in on\-page SEO, including

Keyword research, search intent analysis, and keyword mapping.

Title tags, meta descriptions, heading tags, and URL optimisation.

Internal linking, content optimisation, and image SEO.

Schema markup and structured data implementation.

Canonical tags, duplicate content management, and indexability checks.

Content quality, topical relevance, and E\-E\-A\-T best practices.

Oversee technical SEO, including website crawling, indexing, XML sitemaps, robots.txt, Core Web Vitals, and site architecture.

Manage off\-page SEO activities, backlink analysis, link\-building strategies, and competitor backlink research.

Conduct comprehensive website audits and implement corrective actions.

Monitor SEO performance using Google Search Console, Google Analytics 4, and professional SEO tools.

Track organic traffic, keyword performance, conversions, and SEO\-driven leads.

2\. Search Engine Marketing (SEM) and Paid Advertising

Plan, execute, and optimise paid advertising campaigns across Google Ads and other relevant platforms.

Manage campaign budgets, bidding strategies, audience targeting, conversion tracking, and return on ad spend.

Monitor cost per lead (CPL), cost per acquisition (CPA), conversion rates, and campaign profitability.

Conduct A/B testing of ad copies, landing pages, creatives, and audience segments.

Coordinate with the team to improve paid campaign performance and lead quality.

3\. Social Media Marketing

Develop and execute social media strategies across relevant platforms, including Facebook, Instagram, LinkedIn, and YouTube.

Plan content calendars, campaign schedules, audience engagement initiatives, and brand communication.

Oversee social media creatives, captions, reels, videos, and promotional campaigns.

Monitor engagement, reach, impressions, follower growth, and social media\-generated leads.

Ensure consistent brand positioning and messaging across all social channels.

4\. Content Marketing and Website Management

Develop content strategies aligned with SEO goals, audience needs, and business objectives.

Supervise the creation and optimisation of blogs, landing pages, website content, articles, and promotional copy.

Ensure content quality, originality, readability, keyword relevance, and conversion\-focused messaging.

Coordinate with content writers, designers, developers, and SEO specialists.

Monitor website performance and recommend improvements in user experience, content structure, and conversion rates.

5\. Email Marketing and Lead Nurturing

Plan and manage email marketing campaigns, newsletters, promotional communications, and automated workflows.

Segment audiences and develop personalised campaigns to improve engagement and conversions.

Monitor open rates, click\-through rates, unsubscribe rates, and email\-driven conversions.

Implement lead nurturing strategies to improve prospect engagement and follow\-up efficiency.

Ensure compliance with applicable email marketing and data protection requirements.

6\. Conversion Rate Optimisation (CRO) and Analytics

Analyse website traffic, user behaviour, campaign performance, and conversion funnels.

Identify …

Pay: Up to ₹40,000\.00 per month

Benefits

• Flexible schedule
• Leave encashment
• Paid sick time

Work Location: In person