E-Commerce Growth Manager

• *ABOUT THE ROLE**

We are seeking a **Growth \& E\-Commerce Performance Lead** to scale a well\-established 30\-year fashion retail brand and expand its digital presence and revenue significantly over the next 12–18 months.

This role is open to

• **Experienced e\-commerce and performance marketing professionals**, OR
• **Ambitious and fast\-learning individuals** with strong drive, creativity, and hunger to build and scale.

The ideal candidate must combine strategic thinking with hands\-on execution and be adaptable to a fast\-changing retail landscape.

• *KEY RESPONSIBILITIES**

Lead our small team to get the following done

• *E\-Commerce Management (Shopify)**

• Manage end\-to\-end product listings, category structures, banners, and collection pages.
• Improve conversion rate (CRO), checkout experience, and reduce cart abandonment.
• Coordinate accurate inventory alignment between online and store teams.

• *Performance Marketing \& Paid Ads**

• Plan and execute campaigns on Facebook, Instagram, Google \& TikTok.
• Optimize targeting, retargeting, and create profitable lookalike funnels.
• Stay up\-to\-date with the latest trends and best practices in e\-commerce advertising and performance marketing.

• *Organic Growth \& Social Media**

• Plan monthly content calendars and social campaigns.
• Manage influencer collaborations and UGC initiatives.
• Oversee newsletters, WhatsApp marketing, promotional flows, and automation.

• *SEO \& Growth Strategy**

• Enhance organic visibility through on\-page SEO, content optimization, and internal linking.
• Implement technical SEO and long\-term ranking improvements.
• Analyze competitor strategies to identify gaps and opportunities in the market.

• *Data, Analytics \& Reporting**

• Monitor KPIs including sales, CR, CAC, ROAS, traffic and AOV.
• Prepare and present regular reports on key metrics and performance to stakeholders.
• Identify top sellers, slow movers, and new growth opportunities.

• *WHAT SUCCESS LOOKS LIKEWithin 3–6 Months**

• Improved conversion rates
• Consistent daily online sales
• Well\-performing paid campaigns
• Strong internal systems and communication

• *Within 6–12 Months**

• Significant revenue growth
• Expanded digital audience
• Stable paid \+ organic funnels

• *Within 12–18 Months**

• Independent ownership of online operations
• Ability to contribute to or lead future growth teams

• *REQUIREMENTS**

• *For Experienced Candidates:**

• 3–5\+ years in e\-commerce, digital advertising or similar
• Knowledge of Shopify, Meta Ads, Google Ads \& SEO
• Ability to scale ads and interpret analytics

• *For High\-Potential Learners:**

• Resourceful, quick thinker with strong execution ability
• Interest in fashion and e\-commerce
• Willing to learn, adapt and experiment

• *WORK STYLE EXPECTATIONS**

• Proactive and solution\-oriented
• Strong ownership and accountability
• Comfortable in a fast\-paced growing brand
• Creative yet data\-driven thinking

• *BENEFITS**

• Work remotely / Work from home
• Flexible working environment
• High\-impact role with real ownership
• Opportunity to shape the future growth of an established brand
• Exposure to global markets and multi\-category expansion

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Work Location: Remote