We are seeking a dynamic and detail\-oriented E\-commerce Manager to lead and scale our online business across D2C website, marketplaces, and digital channels. The role requires strong commercial understanding, operational coordination, digital marketing awareness, and data\-driven decision\-making to drive online sales growth and customer experience.
The ideal candidate should have experience in fashion, apparel, kids wear, lifestyle, or consumer brands, with hands\-on understanding of Shopify, marketplaces, performance marketing coordination, and online merchandising.
- *1\. Website \& D2C Store Management**
- Manage and optimize the brand’s D2C website (Shopify or equivalent platform)
- Ensure smooth website operations, navigation, collections, filters, product uploads, and customer journey
- Coordinate with developers/designers for website improvements and new feature implementation
- Monitor website performance, conversion rates, bounce rates, and user behaviour
- Improve mobile shopping experience and checkout efficiency
- *2\. Marketplace Management**
- Manage online marketplaces such as: Amazon, Flipkart, Myntra, FirstCry, Nykka
- Manage listings, catalogue health, pricing, promotions, and inventory synchronization
- Coordinate marketplace advertising and campaign planning
- Improve ratings, reviews, and marketplace visibility
- *3\. Sales \& Revenue Growth**
- Drive monthly and annual online sales targets
- Analyse sales trends, category performance, and customer behaviour
- Plan promotional calendars, festive campaigns, and product launches
- Monitor ROAS, CAC, AOV, ATC ratio, and conversion metrics
- Identify opportunities for upselling, cross\-selling, and repeat purchase growth
- *4\. Digital Marketing Coordination**
- Coordinate with internal/external digital marketing agencies
- Work closely on: Meta ads / Google ads / Email marketing / Influencer campaigns / Retargeting campaigns
- Ensure marketing creatives align with brand positioning and campaign goals
- Track campaign performance and optimize spending efficiency
- *5\. Product \& Merchandising Management**
- Coordinate product launches and collection merchandising online
- Ensure accurate product information, descriptions, size charts, and imagery
- Plan homepage banners, featured collections, and seasonal merchandising
- Maintain stock visibility and minimize out\-of\-stock situations
- *6\. Operations \& Customer Experience**
- Coordinate with warehouse/logistics teams for timely order fulfilment
- Monitor delivery timelines, returns, cancellations, and customer complaints
- Improve customer satisfaction and repeat purchase experience
- Coordinate with customer support teams to ensure service quality
- *7\. Analytics \& Reporting**
- Prepare weekly and monthly MIS reports
- Analyse: Sales performance / Traffic sources / Conversion ratios / Ad performance / Inventory movement
- Present actionable insights and growth recommendations to management
- *Desired Skills \& Qualifications**
- Bachelor’s degree in Business, Marketing, E\-commerce, or related field
- 6–8 years of experience in E\-commerce operations for fashion/lifestyle/kids wear brands
- Strong understanding of: Shopify / Marketplace ecosystems / Google Analytics / Meta Business Manager / Performance marketing metrics
- Good analytical and commercial decision\-making skills
- Good knowledge of AI tools to create A\+ content for listing
- Strong coordination and communication abilities
- Proficiency in Excel and reporting tools
- Experience in baby, kids wear, fashion, apparel, or lifestyle brands
- Understanding of premium brand positioning and visual merchandising
- Experience managing agencies and cross\-functional teams
- Familiarity with inventory planning and online merchandising
- *Key Performance Indicators (KPIs)**
- Online revenue growth
- Website conversion rate
- ROAS (Return on Ad Spend)
- Customer acquisition cost (CAC)
- Average order value (AOV)
- Marketplace growth
- Inventory sell\-through
- Customer repeat rate
- Cart abandonment reduction
Job Type: Full\-time
Pay: ₹400,000\.00 \- ₹600,000\.00 per year
Benefits
Work Location: In person