We are looking for an Email Marketing Automation Specialist who combines analytical thinking with
creativity to drive high\-performing campaigns. This role requires someone who can
independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail\-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.
This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end\-to\-end, from strategy to execution to optimization. We’re looking
for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.
1\. Campaign Strategy \& Planning
● Plan and execute email and outbound campaigns for lead generation
● Create targeted campaigns aligned with user personas and business goals
● Manage campaign calendars and ensure timely delivery across multiple initiatives
● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists
● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process
2\. Marketing Automation \& CRM Management
● Build and manage automation workflows with a focus on logic, scalability, and efficiency
● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and
tracking
● Maintain and optimize contact databases, segmentation, and lifecycle stages
3\. Data Analysis \& Optimization
● Ensure best practices in email deliverability, including domain setup and inbox health
● Track campaign performance using key metrics such as open rates, CTR, conversions,
and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting
booked rate, and sequence\-level A/B results
● Continuously test and optimize outreach sequences for reply rates and conversions
● Use data to derive insights and continuously improve campaign effectiveness
● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate
reports
4\. Audience Segmentation \& Persona Mapping
● Develop and refine customer personas for targeted communication
● Segment audiences based on behavior, demographics, and engagement patterns
● Personalize campaigns to improve relevance and performance
5\. Content \& Quality Control
● Collaborate with sales/marketing to align messaging with ICPs and target accounts
● Collaborate with content/design teams to develop effective email creatives
● Ensure accuracy, consistency, and attention to detail in all campaigns
● Conduct A/B testing for subject lines, content, and CTAs
6\. Cross\-functional Collaboration
● Work with marketing, sales, and external vendors to align campaigns with broader goals
● Communicate insights, performance updates, and recommendations clearly
● 2\+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels
● Demonstrated ability to own a channel end\-to\-end — from strategy and execution to reporting and optimization — with minimal supervision
● Strong analytical mindset with the ability to interpret data and make decisions
● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)
● Hands\-on experience with CRM tools, preferably HubSpot
● Strong understanding of audience segmentation and persona mapping
● Deliver regular performance reports (weekly/monthly) covering campaign results, key
insights, and recommended next steps
● Present findings clearly to internal stakeholders, translating data into actionable
recommendations
● High attention to detail and ability to manage multiple campaigns simultaneously
● Self\-starter with the ability to work independently and proactively
● Strong problem\-solving skills and structured thinking
● Good written and verbal communication skills
● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo
● Familiarity with A/B testing frameworks and experimentation
● Exposure to email deliverability best practices and tools
● Experience working in fast\-paced or high\-growth environments
● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability
● Experience managing multiple sending domains and maintaining inbox health
Pay: ₹65,000\.00 \- ₹75,000\.00 per month
Work Location: In person
Email Marketing Automation Specialist
GO MO Group · Pune
Email Marketing Automation Specialist
GO MO Group · MH, IN