Email Marketing & Lead Generation Specialist

We are looking for an experienced Email Marketing \& LinkedIn Sales Navigator Specialist with 4\+ years of experience in B2B lead generation, email outreach campaigns, and LinkedIn prospecting. The ideal candidate should have a proven track record of generating qualified leads, reaching decision\-makers, and supporting business development through targeted outreach strategies.

Key Responsibilities

• Utilize LinkedIn Sales Navigator to identify and target potential clients, decision\-makers, CEOs, founders, and business owners.
• Develop targeted B2B prospect lists based on industry, company size, location, and job titles.
• Plan, execute, and optimize cold email and email marketing campaigns.
• Create personalized email sequences to improve response rates and generate qualified leads.
• Use lead\-generation tools such as Apollo.io, Hunter.io, Snov.io, or similar platforms to find and verify business email addresses.
• Manage email deliverability, sender reputation, bounce rates, and campaign performance.
• Monitor and analyze campaign metrics, including open rates, reply rates, conversions, and meetings booked.
• Develop follow\-up strategies to nurture prospects and convert them into qualified sales opportunities.
• Maintain accurate lead databases and CRM records.
• Collaborate with sales and business development teams to generate qualified opportunities and schedule meetings.
• Ensure compliance with applicable email marketing, anti\-spam, and data privacy requirements.
• Continuously improve outreach strategies through testing, reporting, and performance analysis.

Required Skills \& Qualifications

• Minimum 4\+ years of hands\-on experience in email marketing, B2B lead generation, and LinkedIn prospecting.
• Strong expertise in LinkedIn Sales Navigator for advanced lead search and prospect targeting.
• Proven experience in cold emailing, email sequencing, and B2B outreach campaigns.
• Proficiency with tools such as Apollo.io, Hunter.io, Snov.io, HubSpot, Mailchimp, or similar platforms.
• Strong understanding of email deliverability, domain reputation, and campaign optimization.
• Experience managing CRM systems and maintaining lead databases.
• Excellent written English and personalization skills.
• Strong analytical, research, and problem\-solving abilities.
• Ability to generate qualified leads and contribute to business development targets.

Preferred Qualifications

• Experience targeting international markets, particularly the US, UK, Canada, and Australia.
• Experience in IT services, digital marketing, software development, or B2B services.
• Knowledge of CRM automation, email marketing automation, and lead nurturing.

What We Offer

• Competitive salary based on experience and expertise.
• Growth opportunities in a professional work environment.
• Opportunity to work with an international B2B business development team.

Pay: ₹10,000\.00 \- ₹41,000\.00 per month

Work Location: In person