Email Marketing Specialist

• *Experience:** 1\.5–3 Years
• *Location:** Mohali
• *Work Mode:** Work From Office
• *Employment Type:** Full\-Time

About the Role

We are looking for an experienced Email Marketing Specialist who can plan, create, manage, and optimize email marketing campaigns. The ideal candidate should have hands\-on experience with email marketing tools like Klaviyo, ActiveCampaign, Mailchimp, or Brevo, along with a good understanding of email automation, audience segmentation, and campaign performance.

Roles \& Responsibilities

• Plan, create, and manage email marketing campaigns, including welcome emails, course reminders, drip campaigns, and re\-engagement emails.
• Segment audiences based on customer behavior, interests, and engagement to send personalized emails and improve open rates, clicks, and conversions.
• Use CRM data to set up automated emails for customer onboarding, milestone updates, follow\-ups, and inactive users.
• Work with email marketing tools such as Klaviyo, ActiveCampaign, Mailchimp, or Brevo to manage campaigns and automation workflows.
• Conduct A/B testing on subject lines, CTA buttons, email designs, and sending times to improve campaign performance.
• Track and analyze campaign performance, including open rates, click\-through rates, conversion rates, and unsubscribe rates.
• Prepare campaign reports and suggest improvements based on performance data.
• Coordinate with design, content, and product teams to ensure consistent messaging and brand alignment across all emails.

Required Skills \& Qualifications

• 1\.5–3 years of hands\-on experience in Email Marketing.
• Practical experience with Klaviyo, ActiveCampaign, Mailchimp, or Brevo.
• Good understanding of email campaign management and automation workflows.
• Knowledge of audience segmentation, personalization, and CRM data.
• Experience with A/B testing and email performance analysis.
• Understanding of email marketing metrics such as Open Rate, CTR, and Conversion Rate.
• Good communication, analytical, and problem\-solving skills.

Pay: ₹15,000\.00 \- ₹40,000\.00 per month

Work Location: In person