Email Marketing Specialist

• *Email Marketing Specialist – Job Description**

• *Position**: Email Marketing Specialist

• *Department**: Marketing

• *Location**: \[Noida Sector \- 59]

• *Employment Type**: Full\-time

• *Overview**:\-

We are seeking a detail\-oriented and data\-driven Email Marketing Specialist to develop, execute, and optimize email marketing campaigns. The ideal candidate has strong writing skills, a strategic mindset, and experience with marketing automation tools to help drive engagement, conversions, and customer retention.

• *Key Responsibilities**:\-

Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.

Develop segmented and personalized email strategies based on audience behavior and lifecycle stage.

Write clear, compelling email copy and collaborate with design teams to produce engaging templates.

Manage and maintain email lists, ensuring data accuracy, compliance, and proper segmentation.

Conduct A/B tests on subject lines, content, CTAs, and send times to optimize performance.

Monitor campaign performance and analyze KPIs such as open rate, click\-through rate, conversion rate, and unsubscribe rate.

Ensure email compliance with GDPR, CAN\-SPAM, and other applicable regulations.

Collaborate with content, design, and product teams to ensure consistent messaging.

Identify trends, insights, and new email marketing opportunities to improve ROI.

• *Qualifications**:\-

Bachelor’s degree in Marketing, Communications, Business, or related field.

Proven experience in email marketing or digital marketing (1–3 years preferred).

Proficiency with email marketing and automation platforms (e.g., Mailchimp, HubSpot, Klaviyo, Marketo).

Strong understanding of segmentation, personalization, and customer lifecycle strategies.

Excellent writing, editing, and proofreading skills.

Analytical mindset with the ability to interpret data and generate insights.

Basic HTML/CSS for email formatting (preferred).

Strong attention to detail and ability to manage multiple projects simultaneously.

• *Preferred Skills**:\-

Experience with CRM systems.

Familiarity with e\-commerce or SaaS environments.

Knowledge of deliverability best practices.

Graphic design or template\-building experience is a plus.

Job Type: Full\-time

Pay: ₹30,000\.00 \- ₹45,000\.00 per month

Work Location: In person