Event Head

Hiring for Exhibition Head for Leading Jewellery Industry in Mumbai,

Job Description – Exhibition Head (EBO)

Designation: Exhibition Head – EBO

Department: Retail Operations

Location: Mumbai

Reporting To: Operations Head

Role Purpose

The Exhibition Head – EBO will lead planning and execution of jewellery exhibitions across

Exclusive Brand Outlets to drive sales, generate customer leads, improve local market visibility, and

support franchise business growth. The role will be responsible for managing end\-to\-end exhibition

operations, ensuring brand consistency, maximizing revenue generation, and strengthening

presence across key markets.

Key Responsibilities

1\. Exhibition Strategy \& Planning

 Develop annual exhibition calendar aligned with retail and business expansion strategy.

 Plan store\-led exhibitions, city activations, bridal exhibitions, festive events, and local marketing

events for EBOs.

 Identify high\-potential cities and catchment areas to drive sales and customer acquisition.

 Coordinate with franchise partners and regional teams for execution.

2\. Sales \& Business Delivery

 Drive exhibition sales across EBO network and ensure achievement of monthly/quarterly targets.

 Increase store walk\-ins, conversions, and average bill value through event\-led initiatives.

 Support new store launches with launch exhibitions and customer engagement campaigns.

 Track sales generated through each exhibition and measure effectiveness.

3\. Franchise \& EBO Coordination

 Work closely with franchise owners and store managers for planning local exhibitions.

 Support franchise partners with budgeting, promotions, inventory planning, staffing, and

customer engagement activities.

 Ensure consistent brand presentation across exhibitions.

4\. Inventory \& Visual Merchandising

 Coordinate with merchandising team for exhibition stock planning based on market demand.

 Ensure availability of bridal, lightweight, diamond, and fast\-moving collections.

 Maintain premium product display and VM standards as per brand guidelines.

 Ensure stock movement and reconciliation post\-event.

5\. Marketing \& Local Promotion

 Partner with marketing team for local promotion campaigns including:

o WhatsApp campaigns

o SMS campaigns

o Print ads

o Hoardings

o Digital \& social media promotion

o Influencer / local partnerships

 Plan VIP previews, customer meets, and loyalty engagement events to increase repeat business.

6\. Team Handling \& Execution

 Lead exhibition execution teams across regions.

 Coordinate with store staff, promoters, vendors, fabrication teams, logistics, and security teams.

 Train store teams on sales conversion, product storytelling, and customer service during

exhibitions.

 Ensure smooth on\-ground execution within timelines.

7\. Reporting \& Analysis

 Review exhibition performance through

o Sales vs target

o Footfall

o Conversion %

o Average transaction value

o Category\-wise sales

o Customer acquisition

o ROI on exhibition spends

 Share post\-event analysis and action plan for future improvements.

Desired Candidate Profile

 Strong exposure to jewellery retail exhibitions / retail events / EBO activation

 Experience working with franchise stores or multi\-location retail network

 Strong understanding of consumer buying behavior in jewellery retail

 Good network with event vendors/agencies across markets

 Strong leadership, coordination, and execution ability\-\-

Pay: ₹150,000\.00 \- ₹200,000\.00 per month

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person