Executive marketing - BTL

• *Location:** Pune
• *Industry:** Real Estate / Residential Property Development
• *Experience:** 3–4 Years
• *CTC:** Up to ₹4\.50 LPA
• *Reporting To:** Marketing Manager
• *Employment Type:** Full\-Time

• *Job Overview**

We are looking for a proactive and execution\-oriented **Executive – Marketing (BTL)** to manage on\-ground marketing activities for a residential real estate project. The candidate will be responsible for conducting market surveys, coordinating local activations, managing branding and promotional activities, maintaining activity records, and tracking campaign performance.

The ideal candidate should have hands\-on experience in BTL marketing, vendor coordination, field marketing, and MIS reporting, preferably within the real estate or residential property development industry.

• *Key Roles \& Responsibilities**

1\. On\-Ground Marketing \& BTL Activities

• Execute on\-ground marketing activities, including market surveys, local activations, BTL campaigns, canter/van activities, and promotional events.
• Conduct employee\-group mapping and identify relevant organizations, residential communities, commercial hubs, and potential customer segments.
• Carry out hoarding surveys, identify suitable advertising locations, and coordinate site branding and collateral distribution.
• Support local marketing initiatives to improve project visibility, generate qualified leads, and drive site visits.

2\. Market Survey \& Demand Assessment

• Conduct market surveys to identify target audiences, local demand, competitor activities, and potential marketing locations.
• Participate in pre\-RERA demand\-assessment meetings and capture organization details, employee\-group information, referral sources, and other relevant data as instructed.
• Maintain accurate records of survey findings, audience profiles, organization references, and local market insights.
• Submit survey reports and observations to the Marketing Manager for planning and decision\-making.

3\. Vendor \& Activity Coordination

• Coordinate with printers, branding agencies, advertising vendors, and other service providers for timely delivery, installation, and execution of marketing materials.
• Ensure that hoardings, site branding, promotional displays, and other collateral are installed or distributed as per approved plans.
• Track vendor commitments, activity schedules, costs, display periods, and execution status.
• Verify the quality and completion of activities and promptly escalate delays or discrepancies.

4\. Activity Tracking \& MIS Reporting

• Maintain accurate activity\-wise records covering exact location, target audience, vendor details, cost, display period, and response data.
• Maintain photographic proof of executed activities, daily activity reports, stock registers, and marketing collateral records.
• Prepare and update daily MIS reports covering completed activities, expenditure, leads generated, and campaign outcomes.
• Ensure all marketing activities are documented and reported accurately to the Marketing Manager.

5\. Lead Tracking \& Cross\-Functional Coordination

• Coordinate with Digital Marketing and Sales teams to ensure every BTL activity has a defined source code for lead attribution.
• Track activity\-wise lead generation, qualified enquiries, site visits, and other measurable outcomes.
• Ensure that leads generated through offline campaigns are properly recorded and shared with the relevant teams.
• Support performance reviews by providing accurate activity data and campaign response reports.

6\. Budget \& Compliance

• Track activity\-wise expenses and ensure execution within approved budgets.
• Maintain records of vendor quotations, bills, invoices, and supporting documentation.
• Ensure marketing materials and project communications follow approved brand guidelines and applicable RERA and legal requirements.
• Obtain the necessary internal approvals before executing or releasing marketing activities.

• *Candidate Requirements**

• Graduate in Marketing, Business Administration, or a related field; a marketing qualification is preferred.
• 3–4 years of experience in BTL marketing, field marketing, activations, or on\-ground campaign execution.
• Prior experience in real estate or residential project marketing will be preferred.
• Hands\-on exposure to market surveys, hoarding surveys, branding, promotional activities, vendor coordination, and collateral distribution.
• Good knowledge of Excel, Google Sheets, MIS reporting, and activity tracking.
• Ability to maintain accurate records, photographs, expense details, and campaign response data.
• Strong coordination, communication, organizational, and follow\-up skills.
• Willingness to travel locally and undertake regular field visits across Pune and surrounding markets.

• *Application Process:**

Interested candidates can share their updated Resume with the subject line:

“\[Job Title] – \[Your Name]” on ambitious@smgroup.work (CC: team.hiringdesk@gmail.com ) You can also connect at \+91\-9321583057 / 8850220484

In your email, mention

Current CTC, Expected CTC, Notice period, Location and total number of experience in years.

Pay: ₹300,000\.00 \- ₹450,000\.00 per year

Application Question(s)

• How many years of experience do you have in BTL marketing, field marketing, or on\-ground activations?
• Have you conducted market surveys and identified potential customer groups, residential societies, commercial areas, or employee groups for marketing activities?
• Are you proficient in MS Excel or Google Sheets for preparing daily MIS reports and tracking marketing activities?
• What is your current CTC, expected CTC and Notice Period ?

Work Location: In person