Marketing Manager

• *Position:** Marketing Manager
• *Industry:** Real Estate / Residential Property Development
• *Location:** Pune, Maharashtra
• *Experience:** 12–15 Years
• *CTC:** ₹8–12 LPA
• *Qualification:** Graduate / MBA in Marketing preferred
• *Employment Type:** Full\-Time

• *Job Overview**

We are looking for an experienced Marketing Manager with strong expertise in residential real estate marketing, project launches, campaign planning, and performance marketing. The candidate will be responsible for developing and executing integrated marketing strategies to generate qualified demand, drive site visits, optimize marketing spends, and support sales velocity for residential projects in Chakan.

The ideal candidate should have hands\-on experience across ATL, BTL, OOH, digital marketing, referral campaigns, and channel\-specific outreach, along with strong capabilities in budget management, agency coordination, campaign analytics, and cross\-functional collaboration.

• *Key Responsibilities**

• *1\. Marketing Strategy \& Campaign Planning**

• Develop integrated marketing strategies based on market intelligence, customer insights, competitor analysis, and project positioning.
• Convert market research into actionable campaign plans across ATL, BTL, OOH, digital, referral programs, and employee\-group outreach.
• Own the marketing calendar, campaign timelines, launch readiness, and execution plans for residential projects.
• Drive pre\-RERA demand assessment and post\-RERA launch activation for the Chakan project.

• *2\. Project Launch \& Demand Generation**

• Plan and execute marketing activities for residential project launches, ensuring alignment with project positioning, target audiences, and sales objectives.
• Develop demand\-generation initiatives to increase qualified leads, improve customer engagement, and drive site visits.
• Coordinate with the Sales and CRM teams to ensure effective lead management, follow\-ups, and conversion tracking.
• Monitor market response and campaign performance to identify opportunities for improving demand and sales velocity.

• *3\. Performance Marketing \& Campaign Analytics**

• Monitor and analyze key marketing metrics, including Cost per Lead (CPL), Cost per Qualified Lead (CPQL), Cost per Site Visit (CPSV), campaign ROI, source conversion, and sales velocity.
• Track lead quality, qualified demand, site visits, and campaign effectiveness through regular MIS reports and dashboards.
• Evaluate campaign performance and recommend corrective actions to optimize marketing expenditure and improve conversion outcomes.
• Establish campaign source and cost attribution to assess the contribution of individual marketing channels.

• *4\. Marketing Budget \& Vendor Management**

• Prepare and monitor marketing budgets, campaign\-wise expenditure, vendor costs, and utilization against approved allocations.
• Coordinate with external agencies, media partners, creative vendors, and other marketing service providers.
• Ensure timely execution of marketing activities, adherence to agreed deliverables, and cost\-effective utilization of resources.
• Evaluate vendor and agency performance based on campaign outcomes, timelines, quality, and ROI.

• *5\. Cross\-Functional Coordination**

• Work closely with Corporate Marketing, Digital Marketing, Creative, Sales, CRM, and external agencies to ensure coordinated campaign execution.
• Align campaign messaging, lead\-generation objectives, and launch activities with business and sales requirements.
• Ensure timely communication of campaign plans, progress, performance reports, and marketing insights to relevant stakeholders.

• *6\. Brand Governance, RERA \& Legal Compliance**

• Ensure all project marketing materials, advertisements, digital campaigns, and customer communications follow approved brand guidelines.
• Coordinate with relevant internal teams to ensure compliance with applicable RERA requirements, advertising standards, and legal approvals.
• Ensure marketing campaigns and project communications are released only after the required approvals and launch\-readiness checks.

Key Performance Indicators (KPIs)

• Marketing spend and budget utilization.
• Cost per Lead (CPL).
• Cost per Qualified Lead (CPQL).
• Cost per Site Visit (CPSV).
• Campaign ROI and channel\-wise performance.
• Qualified demand generation and lead quality.
• Number of site visits generated through marketing campaigns.
• Lead\-to\-site\-visit conversion and source\-wise conversion rates.
• Campaign execution timelines and launch readiness.
• Marketing contribution to sales velocity.

• *Candidate Profile**

• 12–15 years of experience in real estate marketing, preferably with residential real estate developers.
• Strong hands\-on experience in residential project launches and integrated marketing campaigns.
• Practical exposure to ATL, BTL, OOH, digital performance marketing, referral programs, and demand generation.
• Experience in marketing budget management, agency and vendor coordination, campaign attribution, and ROI analysis.
• Strong understanding of marketing MIS, campaign analytics, lead quality, site\-visit generation, and sales funnel performance.
• Ability to work collaboratively with Sales, CRM, Corporate Marketing, Digital, Creative, and external agencies.
• Knowledge of RERA\-related marketing requirements and real estate advertising compliance.
• Strong communication, planning, analytical, coordination, and stakeholder\-management skills.
• Graduate degree required; MBA in Marketing preferred.

• *Application Process:**

Interested candidates can share their updated Resume with the subject line:

“\[Job Title] – \[Your Name]” on ambitious@smgroup.work (CC: team.hiringdesk@gmail.com ) You can also connect at \+91\-9321583057 / 8850220484

In your email, mention

Current CTC, Expected CTC, Notice period, Location and total number of experience in years.

Pay: ₹800,000\.00 \- ₹1,200,000\.00 per year

Application Question(s)

• How many years of experience do you have in real estate marketing, specifically residential project marketing?
• Have you independently planned and executed ATL, BTL, OOH, digital, referral, and employee\-group outreach campaigns?
• Are you familiar with tracking CPL (Cost per Lead), CPQL (Cost per Qualified Lead), CPSV (Cost per Site Visit), campaign ROI, and lead\-to\-site\-visit conversion?
• What is the approximate annual or project\-wise marketing budget you have managed?
• What is your current CTC, expected CTC and Notice Period ?
• What is your current location and are you ok with Pune location ?

Work Location: In person