Executive to Assistant Manager ? Marketing & Branding

#### ***Job Profile***

• Assist in developing compelling value propositions for Mycorrhiza biofertilizer and other bioproduct ranges. Translate technical terms into clear, benefit\-driven messaging for farmers and B2B partners.
• Design and execute integrated marketing campaigns across rural, digital, and traditional channels to increase brand awareness and product adoption.
• Conduct ongoing market research to monitor competitor branding, pricing strategies, and product launches. Identify emerging trends, product pipelines for organic farming and sustainable agriculture.
• Coordinate with design and technical teams to produce high\-impact marketing materials, including product brochures, packaging designs, social media content, and technical training modules.
• Work closely with R\&D and Product design teams to coordinate successful go\-to\-market strategies for new biofertilizer variants.
• Manage and grow TERI\-s digital footprint, targeting progressive farmers, agronomists, and agricultural institutions. Gather qualitative feedback from the field (client channels and farmers) to understand brand perception and areas for strategic improvement.

#### ***Experience***

1 \- 3 Years

#### ***Qualification***

\- MBA or PGDM in Agri\-Business Management\- Marketing\- or a related field. A foundational degree (B.Sc.) in Agriculture\- Biotechnology\- or Microbiology is highly preferred to understand the product science.

#### ***Skills***

• A basic understanding of soil microbiology and the agronomic benefits of biofertilizers.
• Strong creative eye for packaging and visual branding.
• Analytical mindset with the ability to interpret market data and consumer behavior.
• Proficiency in digital marketing tools and MS Office Suite.
• Excellent verbal and written communication skills.
• Willingness to travel within the assigned territory.

\- Ability to multi\-task\- think strategically and display a strong solution\-oriented approach.

• Should be able to work independently and with the existing technical team to make sure projects are translated towards the market.

#### ***Location***

TERI\-Gram

#### ***Salary***

As per TERI norms

• *Please apply latest by June 10, 2026**