Freelancer – Google Maps, Local Listing & Social Media Lead Generation Specialist

Key ResponsibilitiesGoogle Business Profile (Google Maps)

• Create, optimize, and manage Google Business Profiles.
• Improve local search rankings and Google Maps visibility.
• Manage business information, categories, products, services, and posts.
• Monitor and respond to customer reviews.
• Implement local SEO strategies to improve map rankings.
• Track profile performance and lead generation metrics.

Business Listing Management

• Create and update listings on local directories and business portals.
• Ensure NAP (Name, Address, Phone Number) consistency across all platforms.
• Manage citations and local SEO listings.
• Monitor listing accuracy and performance.

Social Media Management

• Manage Facebook, Instagram, LinkedIn, X (Twitter), and YouTube accounts.
• Create and schedule engaging content.
• Design social media growth strategies.
• Increase followers, engagement, and brand awareness.
• Manage community interactions and customer inquiries.

Paid Campaign Management

• Plan and execute Meta (Facebook \& Instagram) Ads.
• Manage Google Ads Search, Display, and Performance Max campaigns.
• Create audience targeting and retargeting campaigns.
• Optimize campaigns for maximum ROI and lead generation.
• Conduct A/B testing for ads and landing pages.
• Manage advertising budgets effectively.

Lead Generation

• Generate qualified B2B and B2C leads.
• Create lead funnels and conversion strategies.
• Develop landing page recommendations.
• Monitor lead quality and conversion rates.
• Maintain lead reports and campaign performance dashboards.

Required Skills

• Google Business Profile Management
• Google Maps SEO \& Local SEO
• Google Ads
• Meta Ads (Facebook \& Instagram)
• LinkedIn Marketing
• Business Listing \& Citation Management
• Lead Generation \& Conversion Optimization
• Canva / Adobe Creative Suite
• Analytics \& Reporting
• Keyword Research Tools
• CRM Knowledge

Preferred Qualifications

• Minimum 3\+ years of experience in Local SEO and Digital Marketing.
• Proven track record of generating leads through paid campaigns.
• Experience with Google Analytics, Google Tag Manager, and Search Console.
• Strong communication and reporting skills.

Key Performance Indicators (KPIs)

• Number of Qualified Leads Generated
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Google Maps Ranking Improvement
• Social Media Engagement Growth
• Website Traffic Increase
• Lead Conversion Rate

Compensation Model

• Fixed Monthly Retainer or Project\-Based Payment
• Performance Incentives Based on Lead Generation Targets

Pay: ₹5,948\.48 \- ₹15,743\.01 per month

Benefits

• Flexible schedule

Work Location: In person