We are looking for a highly analytical and performance\-driven Google Ads Specialist with strong hands\-on experience in managing and optimizing PPC campaigns. The ideal candidate should have deep technical knowledge of Google Ads, campaign structures, audience targeting, and ROI\-focused paid marketing strategies.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns across: Search Ads m Display Ads Video Campaigns Remarketing Campaigns Perform advanced keyword research using: Broad Match Phrase Match Exact Match Manage and optimize bidding strategies: Manual CPC Maximize Conversions Target CPA Target ROAS Improve campaign performance metrics: CTR CPC CPA Conversion Rate ROI Enhance Quality Score through: Ad relevance Landing page optimization Proper keyword structuring Create and optimize Ad Extensions: Site links Call outs Structured Snippets Conduct A/B testing for: Ad copies Creatives Landing pages Monitor: Audience targeting Remarketing performance Competitor strategies Track campaign performance using: Google Analytics / GA4Google Tag Manager Set up: Conversion tracking Pixels Event tracking Generate detailed reports with actionable insights Efficiently manage low\-budget lead generation campaigns
Pay: ₹3,000,000\.00 \- ₹5,200,000\.00 per year
Work Location: In person