Company Name: Briston World Developer Group
Job Location: Gurugram, Sector 47
Job Summary: As a Google Ads or Senior Digital Marketing Specialist with a specialization in Google Ads, you will play a pivotal role in developing and executing effective digital marketing strategies to drive online visibility, user engagement, and conversions for our organization. You will be responsible for managing Google Ads campaigns, analyzing data, and optimizing performance to achieve business objectives. This role requires a deep understanding of digital marketing principles, exceptional Google Ads expertise, and the ability to stay updated with industry trends.
Google Ads Campaign Management: Develop and implement Google Ads campaigns from conception to execution, including keyword research, ad copy creation, targeting, and bid management.
Continuously monitor campaign performance, adjusting budgets, and optimizing settings to maximize ROI and achieve KPIs.
Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals.
Conduct competitive analysis and market research to identify opportunities and trends.
Analytics and Reporting: Regularly analyze Google Ads and other digital marketing data to generate insights and make data\-driven decisions.
Prepare and present reports on campaign performance, highlighting key metrics, trends, and recommendations for improvement.
A/B Testing and Optimization: Conduct A/B tests to refine ad copy, landing pages, and other campaign elements.
Utilize optimization techniques to improve ad relevance, click\-through rates, and conversion rates.
Budget Management: Manage and allocate budgets effectively across multiple Google Ads campaigns.
Ensure efficient spending while maximizing results within budget constraints.
Keyword Research: Conduct thorough keyword research to identify high\-performing and relevant keywords for campaigns.
Monitor and update keyword lists to stay competitive.
Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
Ensure ad copy aligns with brand messaging and objectives.
Stay Current with Industry Trends: Keep up\-to\-date with industry best practices, Google Ads updates, and emerging digital marketing trends.
Make recommendations for the adoption of new technologies or strategies.
Conversion Rate Optimization (CRO):Implement CRO strategies to improve landing page performance and enhance the user experience.
Team Collaboration: Collaborate with cross\-functional teams, including designers, developers, and content creators, to achieve marketing goals.
To Apply
Call or Whatsapp
7484040226
BIPIN KUMAR GUPTA
Job Type: Full\-time
Pay: ₹30,000\.00 \- ₹50,000\.00 per month
Work Location: In person