Graphic Designer

• *Job Description – Packaging Designer/Graphic Designer**

• *Company:** The 1970 Shop

• *Location:** Lawrence Road Industrial Area, Delhi

• *Work Mode:** Work From Office

• *Experience:** 2\-3 Years

• *Work Schedule:** 6 days a week

• *Brand’s Website:\- https://www.the1970shop.com**

• *About the Company**

• *1970 Shop** is a fast\-growing Indian retail sweet and snacks brand focused on **nostalgic, homemade\-style products** with a strong emphasis on **clean labelling, healthier alternatives, and authentic storytelling**.

Our long\-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

• *Role Overview :\-**

We are looking for a creative and detail\-oriented **Packaging Designer** with 2–3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands\-on experience in AI\-driven design tools and packaging production.

• *Key Responsibilities**

• Design innovative and visually appealing product packaging aligned with brand identity.
• Create creatives and packaging assets for multiple platforms including digital, e\-commerce, and marketing channels.
• Develop illustrations, image concepts, and storytelling\-driven packaging with a warm and nostalgic visual style.
• Ensure packaging designs deliver both strong on\-screen visual appeal and a premium physical user experience.
• Maintain SKU systems and ensure consistency across packaging designs and product lines.
• Collaborate closely with the Brand Team to develop cohesive visual communication.
• Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
• Coordinate with printing vendors and ensure packaging designs are print\-ready with proper technical specifications.
• Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.

• *Desired Skills \& Qualifications**

• Strong expertise in **Packaging Design**, **Brand Storytelling**, and **Visual Communication**.
• UI/UX design understanding with the ability to visualize how packaging looks on\-screen and feels in hand.
• Good understanding of illustration, typography, layout, color theory, and visual consistency.
• Experience in handling SKU systems and product variations.
• Hands\-on experience with AI\-powered creative tools and image generation platforms.
• Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.

• *Tools \& Software**

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• ChatGPT
• Midjourney
• Gemini
• Other AI\-based design/image generation tools

• *Why Join Us?**

• Be part of building a **₹1000 Cr consumer brand** from the ground up
• Opportunity to work closely with founders and leadership
• Long\-term wealth creation through **ESOP participation**
• High ownership, high impact role in a fast\-scaling organization

Pay: ₹500,000\.00 \- ₹700,000\.00 per year

Benefits

• Flexible schedule
• Health insurance
• Provident Fund

Application Question(s)

• Are you comfortable with the location Lawrence road industrial Area, Delhi?
• What is your Current Salary?
• What are your salary expectations?
• Kindly share your portfolio link.
• What is your Notice period (In Days)?
• Which AI tools are you proficient in using?
• Do you have experience creating print ready packaging designs and working with printing vendors?
• Do you have any previous experience in the food and beverage industry?

Work Location: In person