Graphic Designer

• *Experience Required:** Minimum 2 Years
• *Salary:** Competitive, based on experience and qualifications

• *Key Responsibilities**

• *1\. Graphic Design and Creative Development**

• Design visually appealing graphics for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Create professional marketing materials, including banners, flyers, brochures, posters, advertisements, and promotional graphics.
• Develop creative concepts that align with the company's branding and marketing objectives.
• Design promotional materials for immigration services, business announcements, recruitment campaigns, and company events.
• Maintain consistency in fonts, colours, layouts, and brand identity across marketing materials.

• *2\. Social Media Content Design**

• Create daily social media posts, carousel designs, stories, thumbnails, and promotional graphics.
• Collaborate with the Social Media Manager to develop creative content for various platforms.
• Design engaging advertisements for Meta Ads, Google Ads, and other digital marketing campaigns.
• Adapt designs to different platform dimensions and specifications.
• Stay updated with design trends and social media content formats.

• *3\. Video Editing and Motion Graphics**

• Assist in creating and editing short\-form videos, Instagram Reels, TikTok videos, and YouTube Shorts.
• Add subtitles, transitions, animations, graphics, and visual effects to videos.
• Create basic motion graphics and animated promotional content.
• Support the production of approximately **1–2 short videos or reels daily**, depending on workload and marketing requirements.
• Ensure video content meets the company's visual and branding standards.

• *4\. Branding and Marketing Materials**

• Develop and maintain brand templates and visual guidelines.
• Design business presentations, company profiles, digital brochures, and promotional documents.
• Create marketing assets for new office locations and business expansion activities.
• Support website design requirements, including banners, icons, graphics, and promotional visuals.
• Ensure all creative materials reflect a professional and consistent company image.

• *5\. Collaboration and Project Coordination**

• Coordinate with the marketing team, social media team, and management regarding design requirements.
• Understand project briefs and translate marketing ideas into effective visual designs.
• Complete assigned creative projects within established deadlines.
• Implement feedback and revisions from management.
• Maintain organized design files, templates, and project records.

• *6\. Quality Control and Professional Standards**

• Review designs for accuracy, spelling, formatting, image quality, and brand consistency.
• Ensure appropriate licensing and permissions for stock images, graphics, fonts, and other creative assets.
• Protect confidential client and company information.
• Obtain appropriate approval before using client photographs, testimonials, or personal information.
• Ensure immigration\-related marketing materials are reviewed by authorized professionals before publication.
• Avoid misleading advertising claims or guarantees regarding immigration outcomes.

• *Qualifications and Requirements**

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Multimedia, Fine Arts, or a related field preferred.
• **Minimum 2 years of professional graphic design experience.**
• Strong proficiency in Adobe Photoshop, Illustrator, Canva, and other graphic design applications.
• Experience creating social media graphics and digital advertisements.
• Knowledge of typography, colour theory, composition, layout, and branding.
• Basic to intermediate video editing skills using CapCut, Adobe Premiere Pro, After Effects, or similar software.
• Ability to create professional designs independently.
• Strong creativity, attention to detail, and time management skills.
• Ability to manage multiple design projects and meet deadlines.
• Good written and verbal communication skills in English.
• Willingness to work closely with international teams.

• *Preferred Qualifications**

• Previous experience in a digital marketing agency, immigration consultancy, education consultancy, or professional services company.
• Experience creating social media advertisements and lead\-generation campaign graphics.
• Knowledge of motion graphics and animation.
• Familiarity with AI\-powered design tools and creative applications.
• Experience designing marketing materials for Canadian or international audiences.
• Basic understanding of website graphics and UI design.
• Ability to shoot and edit short promotional videos.

• *Required Technical Skills**

• Adobe Photoshop
• Adobe Illustrator
• Canva
• CapCut or Adobe Premiere Pro
• Basic Motion Graphics
• Social Media Creative Design
• Branding and Visual Identity
• Digital Advertising Creatives
• Typography and Layout Design
• Image Editing and Retouching

• *Key Performance Indicators (KPIs)**

• *Performance will be assessed based on:**

• Quality and creativity of designs.
• Timely completion of assigned projects.
• Consistency with company branding guidelines.
• Accuracy and professionalism of promotional materials.
• Quality of social media advertisements and marketing creatives.
• Ability to handle multiple assignments efficiently.
• Responsiveness to feedback and revisions.
• Contribution to marketing campaigns and social media content production.

Pay: ₹10,000\.00 \- ₹35,000\.00 per month

Work Location: In person