We are a digital services agency looking for a hands\-on Growth Marketer to own the agency’s entire marketing engine — from positioning and demand generation to marketing infrastructure.
This role is not about execution in silos. You will work cross\-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.
You will be measured on one primary metric: Lead Generation.
1\. Positioning \& Messaging
Define and sharpen the agency’s positioning for target ICPs
Craft core messaging, value propositions, and campaign themes
Translate services into outcome\-driven narratives
2\. Demand \& Lead Generation
SEO \& content marketing
Paid ads (Google, LinkedIn, Meta – as relevant)
Email marketing \& outbound sequences
Website conversion optimization
Design multi\-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)
Continuously test, measure, and optimize channels for CPL and lead quality
3\. Cross\-Team Execution
SEO team for organic demand strategy
Content team for blogs, landing pages, case studies
Designers for creatives, landing pages, ads
Video team for short\-form, founder\-led, and campaign videos
Own briefs, timelines, and outcomes — not just requests
4\. Marketing Infrastructure \& Systems
CRM (HubSpot / Zoho / equivalent)
Lead tracking \& attribution
Email marketing tools and sequences
Funnel analytics and reporting dashboards
Ensure leads are captured, nurtured, and handed off cleanly to sales
5\. Analytics \& Reporting
Leads generated (primary KPI)
Channel\-wise performance
Conversion rates and funnel drop\-offs
Provide insights and recommendations to leadership for scaling
Must\-Have
Proven experience generating B2B leads for services or agencies
SEO \& content strategy
Paid acquisition fundamentals
Email marketing \& funnels
CRM and marketing automation
Ability to think strategically and execute hands\-on
Comfortable working across teams and driving outcomes
Nice\-to\-Have
Experience marketing digital agencies or SaaS products
Founder\-led / personal brand marketing experience
Understanding of US / UAE / international B2B markets
Experience building marketing from scratch (0 → pipeline)
Success Metrics (Clear \& Simple)
Number of qualified inbound leads generated
Cost per lead \& lead quality
Contribution to consistent sales pipeline
You’re not a “channel specialist” — you own the outcome
Direct impact on company growth and positioning
High autonomy and visibility with leadership
Opportunity to build and scale a full agency marketing engine
Job Types: Full\-time, Permanent
Pay: Up to ₹800,000\.00 per year
Work Location: In person
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