*About InvPrp** InvPrp is an AI\-powered interview preparation platform that helps job seekers crack interviews through: * **AI Interview Roadmaps** — paste a job description, get a personalized study plan with sections, topics, and subtopics * **Audio Mock Interviews** — record verbal answers, get AI feedback on relevance, grammar, and clarity * **Resume Analyzer** — upload your resume, get ATS compatibility score and category\-wise improvement tips * **LinkedIn Analyzer** — upload your LinkedIn profile PDF, get optimization suggestions for recruiter visibility * **Free SEO Tools** — 6 free tools (resume analyzer, salary calculator, career roadmap, intro creator, LinkedIn analyzer, interview questions) with 24h usage limits * **Coin Economy / Gamification** — earn coins via rewarded ads, daily streaks, referrals, and coupons; spend coins on premium features **Platforms:** Web, Android, iOS **Monetization:** Freemium on Android (coin economy \+ Razorpay payments), Subscription\-only on iOS **Subscription Plans:** $49\.99/month or $299\.99/year **About the Role** You will own user acquisition and subscription revenue. Your job is simple to state and hard to execute: get more users to discover InvPrp and convert them into paying subscribers. This is a 3\-month contract role with conversion to full\-time upon hitting mutually agreed revenue and MAU targets. You will report directly to the founder. You will design and run both organic (zero ad spend) and inorganic (paid) campaigns. You will track every rupee spent and every dollar earned. Responsibilities: Organic Growth (Zero Budget) * Grow our Instagram (@invprp) and YouTube with content that job seekers actually watch and share * Optimize our 6 free SEO tools for Google ranking and backlink building * Build and engage communities (Reddit, Discord, Telegram, LinkedIn groups) where job seekers hang out * Run referral and word\-of\-mouth campaigns using our in\-app coin rewards system * Write guest posts, get featured in career blogs, and pursue podcast appearances Paid Growth (Controlled Budget) * Plan and execute Meta Ads and Google Ads campaigns with strict ROAS targets * Design UGC\-style ad creatives (screen recordings, before/after stories, "day in the life of a job seeker") * A/B test ad copy, audiences, creatives, and landing pages * Manage micro\-influencer partnerships in the career/education niche Conversion \& Retention * Optimize App Store and Play Store listings (screenshots, description, keywords, reviews) * Design push notification and email campaigns to re\-engage dormant users * Run pricing experiments, limited\-time offers, and seasonal campaigns to boost conversion * Reduce churn by identifying drop\-off points and testing fixes Analytics \& Reporting * Track CAC, LTV, ROAS, conversion rate, trial\-to\-paid rate, and retention cohorts * Report weekly on what's working, what's not, and what you're testing next * Use data to kill underperforming campaigns fast and scale winners Compensation Component Details Base Salary ₹5,000 – ₹15,000/month (based on experience) Commission: 5% – 10% of every subscription sale you generate (tracked via UTM/attribution codes) Performance Bonus: Additional bonus tied to monthly active user (MAU) growth and revenue targets **Example:** If you drive 20 new yearly subscriptions ($299\.99\) in a month, your commission is \~$300 – $600 (₹25,000 – ₹50,000\) on top of your base. Top performers can earn ₹50,000\+/month total. This position is a performance\-heavy role. If you want a fixed high salary with no skin in the game, this position is not for you. If you want uncapped earning potential and direct ownership of growth, apply. Who We Are Looking For (Must\-Have) * 1\+ year hands\-on experience in digital marketing, growth hacking, or sales for a B2C app/website * Proof of running at least one paid campaign (Meta or Google) with measurable results you can share * Comfortable with analytics — you know what CAC, LTV, ROAS, and conversion rate mean and how to improve them * Self\-starter who can work remotely without daily hand\-holding * Fluent English (written and spoken) Nice\-to\-Have * Experience with EdTech, career coaching, or test\-prep products * Created content that went viral or built a community from zero * Basic Canva / CapCut skills for quick creative production * Familiarity with Firebase Analytics, Google Analytics 4, or similar tools * Understanding of the US/international job market (since our pricing is USD\-denominated) Who This Is NOT For * People who only know "theory" and have never spent real money on ads * People who need a manager to tell them what to do every day * People who blame the product when campaigns don't work instead of iterating and testing ⚡ Candidate Challenge — Required Study InvPrp (visit invprp.com and/or download the app). Then answer the following in your application: **1\. Feature Marketing Strategy** Pick any **3 features** below. For each, write **ONE specific organic tactic** to drive awareness and **ONE tactic** to drive conversion to a paid subscription. **Features to choose from:** * AI Interview Roadmaps — paste a job description and get a personalized study plan with sections, topics, and subtopics * Audio Mock Interviews — record verbal answers, get AI feedback on relevance, grammar, and clarity * Resume Analyzer — upload your resume, get ATS compatibility score and category\-wise improvement tips * LinkedIn Analyzer — upload your LinkedIn profile PDF, get optimization suggestions for recruiter visibility * Free SEO Tools — 6 free tools (resume analyzer, salary calculator, career roadmap, intro creator, LinkedIn analyzer, interview questions) with 24h usage limits * Coin Economy / Gamification — earn coins via rewarded ads, daily streaks, referrals, and coupons; spend coins on premium features **Format your answer as:** Feature: \[Name] Awareness Tactic: \[Be specific. "Create a 30\-second reel showing..." NOT "do social media marketing"] Conversion Tactic: \[How you turn a free/organic user into a $49\.99/month or $299\.99/year subscriber] 2\. 30\-Day Growth Plan You have ₹10,000 for paid ads and unlimited organic effort. Outline your first 30 days: what channels, what content, what experiments, and what success metric you would track. Be specific. **3\. One Brutal Truth** What is the most significant weakness you see in InvPrp's current marketing, positioning, or product? Be honest — we value candour over flattery. **Applications without the challenge completed will not be reviewed.** How to Apply…