Influencer Marketing Manager

• *Role Overview**The Influencer Marketing Manager owns the end\-to\-end influencer and creator partnership strategy. You will identify, negotiate, and collaborate with creators—ranging from nano\- and micro\-influencers to macro\- and celebrity tiers—to deliver high\-impact digital campaigns that align with business growth and brand goals. \[1, 2, 3]**Key Responsibilities**

• **Strategy \& Planning:** Develop and execute comprehensive influencer marketing strategies tied to product launches, seasonal campaigns, and brand objectives.
• **Creator Sourcing \& Outreach:** Identify, vet, and recruit relevant content creators across platforms like Instagram, YouTube, and short\-form video channels.
• **Negotiation \& Contracts:** Lead commercial negotiations, manage contracts, and oversee budget allocations across creator tiers.
• **Campaign Execution:** Share creative briefs, timelines, and compliance/disclosure guidelines (e.g., FTC/ASA standards), ensuring content meets brand standards before going live.
• **Cross\-Functional Collaboration:** Work closely with Brand, PR, Social Media, Legal, and Performance Marketing teams to integrate creator content into broader omni\-channel pushes.
• **Analytics \& Reporting:** Track key performance indicators (KPIs)—such as reach, engagement rate, click\-throughs, and conversion ROI—and present insights to stakeholders.
• **Relationship Management:** Nurture long\-term ambassador relationships to build authentic, recurring brand advocacy.

Pay: Up to ₹800,000\.00 per year

Work Location: In person